Mercurius Media Capital Launches Mercurius Bridge, Empowering International Startups Entering the U.S. Market

Strategic Support and Media Resources to Accelerate U.S. Expansion for Global Startups 

REDWOOD CITY, Calif., March 5, 2025 /PRNewswire/ -- Mercurius Media Capital (MMC) announced the launch of Mercurius Bridge, a strategic initiative designed to support international companies with established product-market fit in their home countries that are looking to scale business in the U.S. The program integrates media capital investments with a curated network of local service providers, streamlining market entry and accelerating brand growth.

As the first dedicated U.S. media-for-equity fund, MMC leverages pooled media inventory from a diverse range of media partners to invest in high-growth startups and enterprises. Mercurius Bridge provides international companies with access to critical resources, strategic networks, and expert guidance—including consumer engagement strategies and connections to key go-to-market media partners.

"We offer more than just media investment," said Piyush Puri, Founding Partner of MMC. "Our approach is rooted in strategic mentorship, ensuring that companies don't just enter the U.S. market but establish a strong and sustainable presence. By leveraging insights from seasoned operators and collaborating with premium media partners, we craft tailored solutions that help startups overcome market-entry challenges, build brand equity, accelerate long-term growth with confidence."

MMC's model has supported U.S. market expansion for international companies, including Deskera (Singapore) and Airtasker (Australia). Mercurius Bridge leverages a global network of Venture Partners—comprising current and former executives from leading firms in the UK, Australia, Canada, Israel, India, and Singapore to provide geographic market specific expertise and identify high growth opportunities.

This network includes professionals like Tania Yuki, Principal at Levalois. "Expanding into the U.S. is a major leap, even for companies with strong local traction," says Yuki. "Success depends on the right go-to-market strategy, effective advertising, and local expertise; otherwise, millions can be wasted. I'm excited to help the next wave of global innovators scale successfully."

The program's initial Venture Partner network also includes Shambhavi Mishra, Head of Portfolio and Growth at Antler, and Eli Mandelbaum, Founder of PluggedIn BD, among others.

MMC's founding partners, Puri and Gajwani, have over 30 years of experience in media, venture capital, and bridge transactions, specializing in helping companies expand into new markets. Over the past 15 years, they have facilitated cross-border growth through media capital, supporting 50+ investments.

For more Information, visit https://www.mmc.us/mercuriusbridge

About Mercurius Media Capital
MMC, launched in December 2023, is the first U.S.-based media-equity venture fund with ~$90 million in committed capital. Co-founded by Satyan Gajwani and Piyush Puri, MMC builds on over 15 years of experience driving media capital transactions at The Times of India Group, facilitating ~$3 billion in media-based investments. MMC has partnered with leading media platforms, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV, and others, to offer high-growth startups and enterprises access to distinct, large-scale advertising inventory in exchange for equity. This fund has backed several companies, including Deskera, Captain Experiences, Airtasker, Edly, and other companies.

Media Contact:
Interdependence PR 
Angelic Venegas
[email protected] 

SOURCE Mercurius Media Capital