Meredith Names Pete Snyder President of Emerging Markets Group

NEW YORK and WASHINGTON, Nov. 1, 2010 /PRNewswire-FirstCall/ -- Meredith Corporation (NYSE: MDP) announced today that it has named Pete Snyder President of its newly created Emerging Markets Group, effective immediately.  Snyder will continue to report to Meredith Integrated Marketing President Martin Reidy.

The Emerging Markets Group will contain Meredith Integrated Marketing's current social marketing (New Media Strategies) and mobile marketing (The Hyperfactory) capabilities.  Going forward, it will also represent the newly evolving marketing agencies associated most closely with engagement marketing.

"Social media and mobile marketing are the fastest-growing marketing channels within the red-hot digital space and are becoming increasingly intertwined as the digital world evolves," Reidy said. "The creation of the Emerging Markets Group will enable us to grow our leadership position in the digital marketing industry as we exceed our clients' needs, and help them innovate and evolve in an ever-changing marketplace."

Snyder will continue to serve as CEO of New Media Strategies, and also assist Reidy and  Hyperfactory CEO Derek Handley with strategy, direction, sales and marketing for The Hyperfactory.   Snyder, Reidy and Meredith Chief Development Officer John Zieser will work together to find opportunities to expand Meredith Integrated Marketing in the digital space, both organically or through acquisitions.

"I've always been driven by building ideas, companies and markets," said Snyder. "That is why I am so proud of the pioneering role New Media Strategies has played in building the rapidly expanding billion dollar plus social media marketing industry."

He notes that "as consumer behavior continues to evolve, and the markets of both social media and mobile marketing continue to collide, this is just the beginning. That is why I'm both honored and excited to help Meredith, New Media Strategies, and The Hyperfactory continue to innovate, navigate, and lead in the digital media and marketing industries."

Snyder, founder of New Media Strategies, is one of the world's foremost experts in emerging market disciplines.  He is often credited as the pioneer of social media marketing.  Under his leadership, New Media Strategies has built a blue-chip client base that features many of the world's leading brands and corporations.  

Handley, founder of The Hyperfactory, is widely recognized as one of the world's leading experts in mobile marketing serving a blue-chip client list for The Hyperfactory which includes such companies as Disney, Coca-Cola, and Kraft among others.  

"Both organizations possess some of the sharpest minds in the marketing industry," says Reidy. "Going forward, we anticipate extensive collaboration as they work together to exceed client needs on a daily basis, driving revenue and profit growth in the process."

About Meredith Integrated Marketing

Meredith Integrated Marketing offers a full spectrum of resources and expertise enabling brands to break through the clutter to grow customer relationships. Meredith Integrated Marketing maximizes results by providing strategic solutions and smart content to personalize the brand experience through meaningful multi-platform custom communications programs.

About Meredith Corporation

Meredith Corporation (www.meredith.com) is the leading media and marketing company serving American women.  Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More and American Baby – along with local television brands in fast-growing markets.  Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development.  Meredith uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners.  Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies.  Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as digital, mobile, word-of-mouth, social and database marketing.

SOURCE Meredith Corporation