Merit Financial Advisors Partners with AMP Wealth Management and Expands Its Midwest Footprint

ATLANTA, June 26, 2025 /PRNewswire/ -- Merit Financial Advisors ("Merit"), a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced today it has acquired AMP Wealth Management ("AMP"). This acquisition enhances Merit's presence in the Midwest, adding its seventh office in Wisconsin, and increasing its assets by $365 million.

Based in Whitefish Bay, Wisconsin, AMP specializes in investment management and initially focused on serving dental professionals but has expanded to affluent individuals and small businesses. The firm offers an individualized dividend stock strategy backed by over 20 years of GIPS-compliant performance, which will be integrated into Merit's investment platform. By joining Merit, AMP will benefit from its advanced back-office solutions, access to more technology, and the opportunity to align with a larger, growth-oriented firm. Dr. Jerome Mahalick, AMP's founder and a board-certified prosthodontist, will be joining Merit as Wealth Manager alongside his team, Greg Mahalick, Jamie Breen, and Stacey Horn.

"Joining forces with Merit allows us to align with a larger firm that shares our values while gaining access to the resources and support we need to better serve our clients," said Jerome. "We're also eager to bring our investment strategies to a broader platform."

This is Merit's thirty-ninth acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group ("WPCG") and a group of strategic investors led by HGGC's Aspire Holdings platform. Last month, Merit acquired RCM Investments, which expanded Merit's assets by $281 million and marked Merit's first office in Utah. It also acquired Olympic Wealth, adding a fifth office in Washington and increasing its assets by $204 million.

"AMP's dividend-focused strategies and long-standing GIPS-compliant performance bring a distinct advantage to our investment platform," said Zachary and Josh Mersberger, Managing Principals and Partners at Merit. "We're excited to incorporate their investment approach for Merit's clients and expand our presence in Wisconsin."

"Merit's partnership with AMP is built on shared values and a commitment to client-focused service," said Nick Trepp, Partner and Head of Corporate Development at WPCG. "AMP will benefit from Merit's back-office support and technology, and it's fantastic to see Merit's continued growth in the Midwest."

The merger was finalized on June 24, 2025. The financial and legal terms of the deal were not disclosed.

About Merit Financial Advisors 
Merit Financial Group, LLC, doing business as Merit Financial Advisors ("Merit"), is a national wealth management firm that supports both the independent broker-dealer and RIA models. Merit exists to enrich the lives of those they serve, and its mission is to revolutionize the client experience by building the RIA of the future. Based in Atlanta, Georgia, Merit has over 40 offices throughout the U.S. and managed $15.96 billion in assets as of March 31, 2025  ($11.56 billion in advisory, $2.49 billion in brokerage assets, $1.91B in retirement assets, and $332 million in assets under advisement). For more information, please visit www.meritfinancialadvisors.com. Investment advice offered through Merit Financial Group, LLC, an SEC registered investment adviser.

About Wealth Partners Capital Group
Wealth Partners Capital Group (WPCG) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG assists its partner firms by identifying and integrating like-minded wealth advisers who seek access to expanded business capabilities, strategic growth and/or customized transition solutions. For more information, please visit www.wealthpcg.com.

About HGGC
HGGC is a values-driven, partnership-focused private investment firm. The firm's ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long-term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M – $1.5B+. The firm is based in Palo Alto, CA and manages over $8 billion in cumulative capital commitments. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. More information, including a complete list of current and former investments, please visit www.hggc.com.

SOURCE Merit Financial Advisors