Merrell Partners with Tim Ferriss to Bring "Connect to Your World" Campaign to Life through the "4 Fundamentals of Outside Fitness"
Outside Fitness Program Takes a Minimalist Approach To Whole Body Fitness With Maximum Benefit through Connection
ROCKFORD, Mich., March 11, 2013 /PRNewswire/ -- Merrell gives people a purpose to unplug, get outside and connect with the outdoors and each other with its "Connect to Your World" campaign. "Connect to Your World" creates a richer outside experience by celebrating the benefits of getting outside and being in touch with one's surroundings. It carries through all facets of Merrell – on-the-ground activation for all people and a minimalist product approach in M-Connect Series. The campaign comes to life today with the 4 Fundamentals of Outside Fitness, a 4-step fitness program, designed by Merrell mentor and bestselling author and minimalist Tim Ferriss, that engages the whole body for maximum benefit through connection with the outside. http://www.youtube.com/watch?v=rCnBwIs0Y0c
(Photo: http://photos.prnewswire.com/prnh/20130311/NE73441 )
Starting in May, Merrell will offer free outside fitness classes hosted nationwide with Life Time Fitness. Classes are boot camp in style and based on the "4 Fundamentals of Outside Fitness."
"'Connection to me means being aware of your surroundings, as well as being present in your own body as it relates to your surroundings," said Tim Ferriss, the #1 bestselling author of The 4-Hour Body. "If people take away just one thing from this program, it should be this: fitness needs to be simple and elegant in order to motivate the most people. I developed the 4 Fundamentals with a minimalist approach, focusing on the power of connection to the outdoors, which I hope will get people away from screens and immersed in nature… even if just for a short break."
Additionally, the "Connect to Your World" campaign will come to life through multiple worlds demonstrating the beauty of the outside and the benefits one gets from that connection. The worlds will be seen in-store, online and through advertising visually demonstrating the beauty of the world and the benefits of connection. Through the entire "Connect to Your World" campaign, Merrell will visually and socially demonstrate to people the importance of reconnecting with the outside and each other.
About Merrell (www.merrell.com)
Merrell® is an outside athletic brand who believes in encouraging everyone to get outside, be active and have fun. With over 30 years of experience in the outdoors, Merrell considers the outside more than a place. Through its focus on outside athletics, the brand is inspiring and motivating people to "Connect to Your World." www.merrell.com. Facebook: www.facebook.com/merrell. Twitter: @merrelloutside (#connection). Pinterest: www.pinterest.com/merrelloutside.
About Tim Ferriss:
Tim Ferriss is author of the #1 New York Times best sellers The 4-Hour Workweek and The 4-Hour Body and The 4-Hour Chef. He takes a less is more, minimalist approach to life, work, cooking and fitness and is known for his "minimal effective dose" approach to creating elegant solutions for the masses.
SOURCE Merrell
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