Merrell Work Joins Forces With Team Rubicon
The New Line of MERRELL Work and Tactical Boots will Aid Leading Disaster Response Teams Around the Country
May 25, 2017, 11:15 ET from Merrell
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PinterestROCKFORD, Mich., May 25, 2017 /PRNewswire/ -- Merrell, the outdoor performance brand is excited to announce their new partnership with Team Rubicon, the nonprofit organization that unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.
Merrell will be outfitting Team Rubicon leaders and core volunteer staff with boots from their new Work line. This new Work line from Merrell is built with the brand's established franchises, representing a range of men's and women's safety toe boots ready to perform and protect in tough, outdoor disaster environments.
"May is Military Appreciation Month, and we couldn't think of a better way to honor our armed forces than by partnering with this amazing group," says Merrell's Chief Marketing Officer Linda Brunzell. "We know how to build durable, performance-driven footwear and are proud to be the boots on the ground for Team Rubicon as they respond to disasters."
"Teaming up with a company like Merrell means so much because it's a brand our volunteers trust to be able to get the job done," said Jake Wood Team Rubicon's cofounder and CEO. "When our teams deploy to disaster stricken communities we need to make sure all of our volunteers are fully equipped to tackle even the toughest job and Merrell Work line boots provide just that."
U.S. Marine Corps veterans Jake Wood and William McNulty founded the nonprofit in 2010 following the massive Haiti earthquake. It has grown from eight to over 45,000 volunteers with 185 operations under its belt, including Superstorm Sandy, Typhoon Haiyan in the Philippines, and Hurricane Matthew.
Merrell is excited to bring awareness and support to Team Rubicon's mission by donating 10% of their sales from Merrell.com on Memorial Day, May 29, 2017.
ABOUT MERRELL
Merrell ® empowers amazing outdoor lives. Merrell work boots, hiking boots, trail running shoes, active lifestyle shoes and apparel are built on Merrell's outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors. www.merrell.com
ABOUT TEAM RUBICON
Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Team Rubicon is a nonprofit organization offering veterans a chance to continue their service by helping and empowering those afflicted by disasters, and also themselves. Programs and services are made possible by the support of individual donors, corporate partners, and the dedication of volunteers across the country. To join or support Team Rubicon's mission, visit http://TeamRubiconUSA.org.
Media Contacts:
Teona Ostrov
Bratskeir & Company
tostrov@bratskeir.com
212.679.2233
Duane DeVorak
Public Relations – Team Rubicon
devorak@teamrubiconusa.org
310.666.0990
SOURCE Merrell
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