Message Systems Continues Messaging Masters Series, Provides Thought Leadership Content Showing How to Drive Business Growth Through Better Deliverability

COLUMBIA, Md., June 24, 2014 /PRNewswire/ -- Message Systems, the global leader in digital messaging software for cloud-based businesses and large enterprises, today published a new infographic detailing the advantages provided by the Momentum platform over commodity MTA software. While open source and commodity commercial MTA servers are still widely in use, their performance shortcomings, inflexible architectures and lack of extensibility have led many of the marquis brands online today to adopt the Momentum platform. With many of the highest-volume senders in social media, email services, hosting, cloud services and banking now on Momentum, the Message Systems platform daily sends 20 percent of the world's legitimate email.

With "Are You Getting Enough Mileage Out of Commodity Message Transfer Agents?," Message Systems provides a lighthearted but lively overview of the many ways the Momentum platform outpaces and outperforms commodity MTA technology. The new infographic covers technology differentiators including message queuing architecture, ISP bounce handling techniques, integration strategies, analytics and other areas.

The company also announced that the next event in its Messaging Masters series of webinars will take place tomorrow, Wednesday, June 25, 2014, and is titled "How to Capture Your Customers Creatively with Cross-Channel Communications." Hosted by Message Systems' SVP of EMEA Dain McCracken and featuring Arianna Galante of ContactLab, the leading European digital direct marketing firm, this one-hour, free webinar highlights ContactLab's meticulously crafted methodology for eliminating the chaos associated with managing cross-channel communications. The webinar will provide attendees with a clear understanding of how to more effectively act on data to build effective marketing campaigns while embracing multi-channel environments.

This webinar is the latest in a series that most recently featured "The State of Email Marketing," led by David Daniels of The Relevancy Group and Jose Santa Ana from Message Systems. It showcased recent survey data from more than 425 marketing executives, detailing which tactics are effective, what areas are driving challenges and which remedies are proving most successful.

"It's our firm belief that companies still using open source and commodity commercial MTAs are on the wrong track," said Steve Dille, SVP of marketing at Message Systems. "Server products designed for 90s-era Internet applications just can't scale or provide the timely messaging experiences that customers expect in today's highly mobile online environment. We're happy to add our voice to the discussion, and trust that our content and webinars will help to advance the common knowledge on the best practices and strategies for digital messaging professionals."

About Message Systems
Message Systems solutions power a global network of the largest, most complex messaging operations, such as Internet businesses Facebook, LinkedIn and Twitter, and top email marketing companies like Yesmail and Marketo, which collectively send over 2.5 trillion messages a year — 20 percent of the world's legitimate email. Our solutions enable the world's largest social networks and e-businesses, and global leaders in banking, consumer technology and telecommunications, to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.

Contact:

Leslie Grant
SHIFT Communications
(415) 591-8456
[email protected]

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SOURCE Message Systems