MET-Rx® Launches 'Warrior Workout' Contest Tied to Debut of 'Spartacus'

RONKONKOMA, N.Y., Jan. 11, 2011 /PRNewswire/ -- MET-Rx, the leader in sports nutrition, and the Starz® premium entertainment network have teamed up for the MET-Rx Warrior Workout Video Contest. The campaign calls for consumers to create a one minute video that portrays their inner warrior for a chance to win a walk-on role on a Starz Originals series. Whether it's weight lifting, yoga, running, powerlifting, or dancing, sports enthusiasts can create a video that shows their warrior within.

Individuals get an opportunity to show off their real life inspirational and challenging workout routines by submitting their videos to www.facebook.com/officialmetrx. One lucky winner will receive a walk-on role on a Starz® Originals Series, a 5-day/4-night trip for two to the major city nearest the filming location, and a one-year supply of MET-Rx, awarded as quarterly shipments of selected products, valued at $2,500. That means everything from the MET-Rx® Original Meal Replacement that revolutionized sports nutrition, to delicious Ready-to-Drink Protein Shakes and BIG 100 Protein Bars, to help feed their "inner warriors." The total approximate retail value of the grand prize will be $12,500.  Nine (9) runner-up prizes of a MET-Rx gym bag filled with MET-Rx selected products will also be awarded. The approximate retail value of each runner-up prize is $100.

The campaign leverages the MET-Rx reputation as a leader in protein products, to amplify the unique and ambitious workouts of their customers. Within the MET-Rx Facebook page, people can share their own workout techniques, upload videos and even check out their favorite MET-Rx athletes and MET-Rx events. Additionally, MET-Rx consumers will be able to come back to vote for their favorite "Warrior Workout" and share the experience with their friends and family via Facebook.

According to Brand Director Patrick Cornacchiulo, "As a global brand, it's exciting for MET-Rx to utilize our social media platforms to become part of the customers brand experience. MET-Rx customers rely on digital tools every day to find new information on fitness, so the MET-Rx Warrior Workout Video Contest on Facebook offers an interactive, engaging way to feature the challenging workouts that MET-Rx consumers perform in their everyday lives and share them with their family and friends."

"The 'Spartacus' franchise celebrates strength and fitness – to say nothing of infectious storytelling – and so this 'Warrior Workout' contest fits right in with our brand," said Ferrell McDonald, SVP Marketing for Starz.  

Deadline for video entries is March 15, 2011. For more contest information and for Official Rules, please visit www.metrx.com.

About MET-Rx

Founded in 1991, MET-Rx® revolutionized the sport nutrition industry with a high protein, meal replacement shake fortified with an exclusive protein blend called METAMYOSYN®. Originally developed by a physician based on metabolic research, METAMYOSYN protein is a highly bio-available fuel that supports muscle and strength.* Today, MET-Rx offers a diverse range of products that promote vigorous health by making advanced nutrition easier, more convenient and more effective than ever before. MET-Rx continues to be on the cutting-edge of sports nutrition with products engineered for the next generation of athletes – all those who use state-of-the-art nutrition to achieve their goals, and who never, ever accept limits of mind, body or spirit.

About Starz® Entertainment

Starz® Entertainment, LLC, is a premium movie and original programming entertainment service provider operating in the United States. The company offers 16 premium channels including the flagship Starz® and Encore® brands with approximately 17.4 million and 32 million subscribers respectively.  Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for its Starz, Encore and MoviePlex brands.  Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation and is attributed to the Liberty Starz tracking stock group (Nasdaq: LSTZA).

SOURCE MET-Rx