Metalk Effectively Capitalizes HWNI Markets

NEW YORK, July 14, 2015 /PRNewswire/ -- Following its debut back in January this year, the radical application Metalk, which promotes privacy and communications security, has once again disproven the conventional belief that social networking engines and instant messengers are merely capital blackholes, and have in a short period of 2 months since the launch of its premium paid functions accumulated several thousand paid subscribers.

While Metalk provides basic security features such as pattern passwords and 1024-bit RSA encryptions for the regular free user, a paid version is available to users who want the added privilege of using its VIP features, such as Whisper and Deceptive View, and since the launch of these paid functions in April 2015, the company has clocked thousands of subscribers to these functions, making Metalk the first instant messenger in the world to have a workable revenue model that is subscription based.

As Securecom Media's CEO mentioned in an earlier interview this year, Metalk has since its launch adopted a niche market strategy in its sales and marketing efforts, focusing its target audience on High Net-Worth Individuals (HWNIs) rather than the regular mass consumer. The operators of Metalk believed security's appeal is the greatest to the wealthiest and most powerful members of society, and this closed and exclusive class of people have less need for functions such as moments and photo sharing; rather, what they need more of is to have their every message to be safeguarded.

The Whisper Mode function allows its subscribers to send messages that are automatically deleted and put off the record for good after they were read, addressing the concern of many business and corporate users, who often had to send messages to people they do not entirely trust, and would very much like much of their discussions to be kept "off-the-record."

The Deceptive View function, probably the first of its kind, toyed with the simple idea of customizing the avatars and nicknames of friends, making it nearly impossible for prying eyes to figure out who you were talking to. Many reviews had mixed feelings about this function, but it seems to be gaining popularity amongst those who indeed had secrets.

Going down the road, Securecom Media's CEO expressed that the development plan for Metalk for the third and fourth quarter of 2015 would be focused on building up a whole range of business functions, to provide HWNI users a set of effective tools for business communications built on the foundational security that the Metalk messenger provides. Such functions would include the conduct and record of business meetings, the tracking and scheduling of events and the broadcasting of sensitive business information over the application.

On the whole, both the company and market hold high hopes for the application's future performance, and note the rather remarkable achievement of revenues in such a short span of time with only a small base of users.

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SOURCE Securecom Media Limited