SAN FRANCISCO, March 21, 2018 /PRNewswire/ -- Today Metric Theory, a top-tier digital advertising agency, announced the appointment of paid media industry veteran, Brian Jones, as Senior Vice President, Enterprise Business Group.
"As Metric Theory continues to post significant growth for both our clients' paid media efforts and our agency, we are committed to investing in top talent, technology, and strategy," says Ken Baker, CEO. "Brian's expertise and track record of winning, servicing and growing enterprise paid media accounts and teams is truly impressive. We are excited to have him join the Metric Theory management team."
As head of the Enterprise Business Group, working with Metric Theory's global brand partners, Brian brings over 17 years of experience in digital marketing. He has worked both client-side and agency-side across verticals like technology, distribution, retail, automotive, financial services, and education. Over that time, Brian has led digital marketing strategy for Fortune 1000 brands like Paychex, Chrysler, Quicken Loans, University of Phoenix, Cisco, Intuit, and others.
"I am very excited to join the Metric Theory team. They have done a fantastic job building the agency and have a top-notch management team, supported by market-leading retention rates of employees and clients in a very competitive industry. I believe as a performance advertising agency, with roots in core marketing activities like search engine marketing and social advertising, they are well-positioned to see exponential growth in the future."
Most recently, Brian was the Global Head of Performance Advertising & Biddable Media at DWA, the largest independent global technology agency in the world until it was acquired by Merkle in 2018. His deep understanding of the ad tech ecosystem, including audience activation, data management, programmatic solutions, SEM, social advertising, and analytics allowed him to build DWA's Performance Advertising division into a global force.
About Metric Theory
Metric Theory is an award-winning digital advertising agency headquartered in San Francisco, CA. With U.S. additional U.S. offices in Denver, CO and New York, NY, Metric Theory has helped hundreds of enterprise technology, consumer applications, eCommerce, and retail brand clients grow through performance-driven paid digital media strategies. Core management services include search, social, display and digital video advertising, along with emerging channels like Amazon ads. The team has won accolades for both culture and client performance from AdAge, Inc., Entrepreneur, Search Engine Land, and others. For more information, visit https://metrictheory.com/
SOURCE Metric Theory