MEXICO CITY, Sept. 22, 2011 /PRNewswire/ -- The Mexico City Ministry of Tourism today opened the second annual Tourism Fair of the Americas (FITA by its Spanish acronym), the premier travel trade show in the Western hemisphere. Through exhibitions featuring destinations and new tourism products, FITA promotes and unites the global travel industry, which accounts for approximately 11 percent of worldwide productivity and one in every eleven jobs.
More than 30,000 visitors are expected to attend the four day event. The first two days are limited to travel industry professionals who will engage in an expected 25,000 business meetings on site, establish new partnerships and develop new business and marketing opportunities. The last two days are open to the general public so exhibitors can market their destinations and products directly to consumers.
"We are pleased to once again host this international tourism fair and welcome visitors from around the world to our city," said Marcelo Ebrard, Mexico City's Mayor at the opening ceremony. "Mexico City is a natural choice to host FITA, as it is the country's number one travel destination. We welcome 12 million visitors to Mexico City each year, who come for our many historical and cultural sites, business conventions and world-class restaurants and hotels."
Exhibitors at FITA include 60 countries from 5 continents, including Brazil, Italy, New Zealand and the United States. Exhibitors include national tourism ministries, airlines, hotel chains and destinations. In addition, attendees can visit pavilions in the convention center dedicated to adventure travel, business meetings and conventions and luxury travel, in addition to other specialized travel opportunities.
Mexico City is the country's premier tourism destination, welcoming more than 12 million visitors a year. The ancient capital presents a vibrant, contemporary culture combining pre-Hispanic, colonial and modern influences that span nearly seven centuries. With 160 museums (more than any other city in the world), 31 distinct archeological and historic sites, as well as 100 art galleries, the city's tourism industry is enhanced with the support of the Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal). For more information, please visit www.mexicocityexperience.com, download the free StyleMap Mexico City app, and for daily updates, please friend/follow us on Facebook (www.facebook.com/MexicoCityExperience) and Twitter (@MexicoCity).
Celia de la Llama
SOURCE Mexico City Tourism Promotion Fund