Mezcal Market 2023-2027 Along with 5-Year Historic (2017-2021) Industry Size & Comparison of 20 Vendors and 11 Countries

NEW YORK, Nov. 3, 2022 /PRNewswire/ -- The Mezcal Market share is expected to increase by USD 428.18 million from 2022 to 2027, with an accelerated CAGR of 13.18% - according to the recent market study by Technavio. This report also offers a 5-year historic (2017-2021) data projection of market size, segment, and region. The Y-O-Y growth rate of the Mezcal Market is estimated at 12.85% as of 2023. Moreover, the market is fragmented. Our analysts have conducted an internal and external analysis of vendors to help companies understand the wider business environment as well as the strength and weaknesses of key market players. Our report also forecasts the Bargaining Power of Buyers & Suppliers and the Threat of New Entrants & Rivalry ranging between LOW-Moderate during the forecast period.

Find Analysis of Price Sensitivity, Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria Prepared Exclusively by Technavio Research Analysts

• One of the core components of the customer landscape is Price Sensitivity – an analysis of which will help companies refine marketing strategies to gain a competitive advantage.   
• Moreover, this report also provides the impact of price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to the buyer, and quality is not important) which are expected to range between LOW-HIGH from 2023-2027.
• Our report provides extensive information on the customer landscape of the Mezcal Market, involving qualitative and quantitative intelligence. 

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The Mezcal Market Report Also Offers Information on the Criticality of Inputs, R&D, Capex, Technology, Labor, and Brand of 20 Vendors Listed Below –

• BANHEZ SPIRITS COMPANY LLC
• Becle SAB de CV
• Craft Distillers
• Davide Campari Milano NV
• Destileria Tlacolula
• Diageo Plc
• DONA VEGA LLC
• Dos Hombres Inc.
• El Silencio Holdings LLC
• Ilegal Mezcal
• Kimo Sabe Mezcal
• Lagrimas de Dolores SPR de RL
• Las Joyas del Agave SA de CV
• Mezcal de Amor SAPI de CV
• Mezcal Vago
• Pernod Ricard SA
• Rey Campero
• Scorpion Mezcal

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Chart & Data Table on 5-Year Historic (2017-2021) Market Size, Comparison, and Y-O-Y Growth of Mezcal Market Segment

• The market is segmented by Product Outlook (Mezcal Joven, Mezcal Reposado, Mezcal Anejo) and Distribution channel (Large Enterprises, Small and Medium enterprises).
• By Product - The mezcal joven segment shows a gradual increase in the demands for the mezcal market and other factors during 2023-2027.
• Mezcal that has been aged for just two months and is crisp, clear, and fresh is referred to as mezcal Joven. Avocado (flavored or infused) mezcal is a type of Joven mezcal that has added components including lavender, agave worm, and natural coloring and flavoring agents. Due to their distinctive, lighter, and crisper flavor when compared to other aged mezcal kinds, Mezcal Joven goods are in high demand among consumers worldwide.
• In contrast to other alcoholic drinks like whiskey, mezcal is said to taste the finest when it is not matured. The popularity of mezcal Joven as a standalone drink and as a cocktail beverage is fast increasing around the world, owing mostly to increased on-premises sales.

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High Consumption of Alcohol, Tobacco, and Opioid Products is Notably Driving the Mezcal Market Growth

A significant element fueling the expansion of the global mezcal market is the increased demand for high-end alcoholic beverages. The increased demand for premium alcoholic beverage products is one of the key factors anticipated to propel market expansion during the forecast period. In recent years, the demand for premium and super-premium alcoholic beverages has increased, particularly among Millennial customers in nations like the US and the UK.

The popularity and premiumization of mezcal spirits are rising due to the strong spending power of consumers in developed countries like North America and Western Europe and the growing emphasis by vendors on the release of very different premium mezcal products.

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Chart & Data Table on Historic Market Size (2017-2021), Comparison and Y-O-Y Growth of 11 Countries of Mezcal Market Industry

• The market is segmented by Geography North America (The U.S. and Canada), Europe (U.K., Germany, France, and Rest of Europe), Asia (China, India, Japan, and South Korea), South America (Chile, Brazil) and Rest of World (ROW).
• North America is projected to grow at a percentage of 64% by 2022. Significant production-related obstacles and the effects of strict regulations are anticipated to affect the mezcal industry in North America. Vendors are coming under constantly increasing pressure due to the increased demand for mezcal on a global scale in terms of where to get agave plants and wood, which is utilized as a fuel in the distilling process.
• The costs associated with certification and compliance have also dramatically grown for mezcal producers due to the implementation of NOM 70 laws in Mexico, which control the manufacture and export of mezcal in the nation. It is anticipated that these laws would continue to limit the participation of small suppliers and change the competitive environment of the mezcal market in North America.

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 25: Chart on Product - Market share 2022-2027 (%)
• Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

• 5.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 5.3 Mezcal joven - Market size and forecast 2022-2027
• Exhibit 29: Chart on Mezcal joven - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Mezcal joven - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Mezcal joven - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Mezcal joven - Year-over-year growth 2022-2027 (%)

• 5.4 Mezcal reposado - Market size and forecast 2022-2027
• Exhibit 33: Chart on Mezcal reposado - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Mezcal reposado - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Mezcal reposado - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Mezcal reposado - Year-over-year growth 2022-2027 (%)

• 5.5 Mezcal anejo - Market size and forecast 2022-2027
• Exhibit 37: Chart on Mezcal anejo - Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Data Table on Mezcal anejo - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Chart on Mezcal anejo - Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Mezcal anejo - Year-over-year growth 2022-2027 (%)

• 5.6 Market opportunity by Product 
• Exhibit 41: Market opportunity by Product ($ million)

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 42: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 43: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 44: Chart on Comparison by Distribution Channel
• Exhibit 45: Data Table on Comparison by Distribution Channel

• 6.3 Offline stores - Market size and forecast 2022-2027
• Exhibit 46: Chart on Offline stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Offline stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Offline stores - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Offline stores - Year-over-year growth 2022-2027 (%)

• 6.4 Online stores - Market size and forecast 2022-2027
• Exhibit 50: Chart on Online stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Online stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Online stores - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Online stores - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 54: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 56: Chart on Market share by geography 2022-2027 (%)
• Exhibit 57: Data Table on Market share by geography 2022-2027 (%)

• 8.2 Geographic comparison 
• Exhibit 58: Chart on Geographic comparison
• Exhibit 59: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2022-2027
• Exhibit 60: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 8.4 Europe - Market size and forecast 2022-2027
• Exhibit 64: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 8.5 APAC - Market size and forecast 2022-2027
• Exhibit 68: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 71: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 8.6 South America - Market size and forecast 2022-2027
• Exhibit 72: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 75: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 8.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 76: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 8.8 Mexico - Market size and forecast 2022-2027
• Exhibit 80: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Chart on Mexico - Year-over-year growth 2022-2027 (%)
• Exhibit 83: Data Table on Mexico - Year-over-year growth 2022-2027 (%)

• 8.9 US - Market size and forecast 2022-2027
• Exhibit 84: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Data Table on US - Year-over-year growth 2022-2027 (%)

• 8.10 Germany - Market size and forecast 2022-2027
• Exhibit 88: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 8.11 UK - Market size and forecast 2022-2027
• Exhibit 92: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 8.12 China - Market size and forecast 2022-2027
• Exhibit 96: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Data Table on China - Year-over-year growth 2022-2027 (%)

• 8.13 Market opportunity by geography 
• Exhibit 100: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 101: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 102: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 103: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 104: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 105: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 106: Matrix on vendor position and classification

• 11.3 BACK BAR PROJECT 
• Exhibit 107: BACK BAR PROJECT - Overview
• Exhibit 108: BACK BAR PROJECT - Product / Service
• Exhibit 109: BACK BAR PROJECT - Key offerings

• 11.4 BANHEZ SPIRITS COMPANY LLC 
• Exhibit 110: BANHEZ SPIRITS COMPANY LLC - Overview
• Exhibit 111: BANHEZ SPIRITS COMPANY LLC - Product / Service
• Exhibit 112: BANHEZ SPIRITS COMPANY LLC - Key offerings

• 11.5 Becle SAB de CV 
• Exhibit 113: Becle SAB de CV - Overview
• Exhibit 114: Becle SAB de CV - Business segments
• Exhibit 115: Becle SAB de CV - Key offerings
• Exhibit 116: Becle SAB de CV - Segment focus

• 11.6 Craft Distillers 
• Exhibit 117: Craft Distillers - Overview
• Exhibit 118: Craft Distillers - Product / Service
• Exhibit 119: Craft Distillers - Key offerings

• 11.7 Davide Campari Milano NV 
• Exhibit 120: Davide Campari Milano NV - Overview
• Exhibit 121: Davide Campari Milano NV - Business segments
• Exhibit 122: Davide Campari Milano NV - Key offerings
• Exhibit 123: Davide Campari Milano NV - Segment focus

• 11.8 Destileria Tlacolula 
• Exhibit 124: Destileria Tlacolula - Overview
• Exhibit 125: Destileria Tlacolula - Product / Service
• Exhibit 126: Destileria Tlacolula - Key offerings

• 11.9 Diageo Plc 
• Exhibit 127: Diageo Plc - Overview
• Exhibit 128: Diageo Plc - Business segments
• Exhibit 129: Diageo Plc - Key offerings
• Exhibit 130: Diageo Plc - Segment focus

• 11.10 DONA VEGA LLC 
• Exhibit 131: DONA VEGA LLC - Overview
• Exhibit 132: DONA VEGA LLC - Product / Service
• Exhibit 133: DONA VEGA LLC - Key offerings

• 11.11 Dos Hombres Inc. 
• Exhibit 134: Dos Hombres Inc. - Overview
• Exhibit 135: Dos Hombres Inc. - Product / Service
• Exhibit 136: Dos Hombres Inc. - Key offerings

• 11.12 El Silencio Holdings LLC 
• Exhibit 137: El Silencio Holdings LLC - Overview
• Exhibit 138: El Silencio Holdings LLC - Product / Service
• Exhibit 139: El Silencio Holdings LLC - Key offerings

• 11.13 Ilegal Mezcal 
• Exhibit 140: Ilegal Mezcal - Overview
• Exhibit 141: Ilegal Mezcal - Product / Service
• Exhibit 142: Ilegal Mezcal - Key offerings

• 11.14 Kimo Sabe Mezcal 
• Exhibit 143: Kimo Sabe Mezcal - Overview
• Exhibit 144: Kimo Sabe Mezcal - Product / Service
• Exhibit 145: Kimo Sabe Mezcal - Key offerings

• 11.15 Mezcal de Amor SAPI de CV 
• Exhibit 146: Mezcal de Amor SAPI de CV - Overview
• Exhibit 147: Mezcal de Amor SAPI de CV - Product / Service
• Exhibit 148: Mezcal de Amor SAPI de CV - Key offerings

• 11.16 Pernod Ricard SA 
• Exhibit 149: Pernod Ricard SA - Overview
• Exhibit 150: Pernod Ricard SA - Product / Service
• Exhibit 151: Pernod Ricard SA - Key offerings

• 11.17 Scorpion Mezcal 
• Exhibit 152: Scorpion Mezcal - Overview
• Exhibit 153: Scorpion Mezcal - Product / Service
• Exhibit 154: Scorpion Mezcal - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 155: Inclusions checklist
• Exhibit 156: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 157: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 158: Research methodology
• Exhibit 159: Validation techniques employed for market sizing
• Exhibit 160: Information sources

• 12.5 List of abbreviations 
• Exhibit 161: List of abbreviations

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Technavio Research
Jesse Maida
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SOURCE Technavio