DENVER, July 31, 2015 /PRNewswire/ -- The Ice Bucket Challenge represents an extraordinary human movement to conquer the debilitating and tragic disease, ALS. 2015 represents an exciting opportunity to enhance the momentum of the movement that inspired millions to help raise awareness and fundraise to eradicate this horrible disease.

mGive, powered by Rally4, is proud to join the Muscular Dystrophy Association (MDA) and ALS Therapy Development Institute (ALS.net), along with the ALS Association, Team Gleason, the Iron Horse Foundation and others for the 2015 ALS Ice Bucket Challenge during the month of August. Take the Ice Bucket Challenge and help make a difference!

ALS Ice Bucket Challenge co-founders, Pat Quinn, Pete Frates and Anthony Senerchia, are calling upon the ALS community, and the world, to once again rally behind the Ice Bucket Challenge this August, and #EveryAugustUntilACure. mGive hopes their community will join the co-founders and ALS groups and answer the challenge.

"This year we are proud to unite with the Challenge co-founders, the entire ALS patient community, and work collaboratively as part of the largest coordinated effort of ALS nonprofits to date," said Roxan Olivas, VP, Public Relations & Community Programs at MDA.

"We are including text donations in our efforts this year as a quick, easy way for supporters to donate before, during and after their Ice Bucket Challenge," said Shannon Shryne, VP, Business Development at ALS.net.

"The Ice Bucket Challenge swept our hearts away last year, which is why we are thrilled to partner with two amazing organizations who share a common goal: an ALS cure," said Frank Richards, CEO of Rally4.

Worried about wasting water? Get #creative. Both MDA and ALS.net encourage you to consider drought-friendly alternatives to continue funding science and building hope. Stay tuned for a special video release from mGive. Follow us on social media to see it first.

About mGive
Established in 2005, mGive created the United States mobile donation market by introducing the first mobile donation platform for nonprofit organizations. Today, mGive serves more than 400 nonprofit organizations and has launched over 10,000 mobile campaigns with a leading SaaS technology platform to help clients raise funds and build active giving communities. Visit us at www.mGive.com.  

About Muscular Dystrophy Association
The Muscular Dystrophy Association takes a big picture perspective on muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases, that limit strength and mobility, so we can reach across diseases to find effective treatments and cures that will save lives. We do so by funding worldwide research; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. It's special work powered by special people who give generously. For more information on MDA's ALS initiatives, visit us at www.MDA.org/ALS, like us at MDAnational and follow us at @MDAnews.

About ALS.net
ALS.net is the global network dedicated to funding research into developing effective treatments on the path to a cure for the ALS community. It is a group of like-minded people, families, foundations, and companies using grassroots techniques and social technologies to advance our mission to end ALS. By connecting and working together, building awareness, and sharing our stories, we can drive funding to the ALS Therapy Development Institute, the world's first and largest nonprofit biotech focused 100% on ALS research. For more information, visit www.ALS.net.

For more information contact Angela Whaley at (303) 718-0562 or email angela@mgive.com

SOURCE mGive

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