mGive Powering Several Mobile Donation Campaigns for Japan Earthquake and Pacific Tsunami Relief Efforts

Text-to-give platform enables individuals to take immediate action, anytime, anywhere using their mobile device

Mar 11, 2011, 16:00 ET from mGive

DENVER, March 11, 2011 /PRNewswire/ -- mGive, the leading service provider for mobile donations in the United States, today announced that it will provide the technology platform behind several mobile donation campaigns raising funds for the Japan earthquake and Pacific tsunami relief efforts. After an 8.9 magnitude earthquake struck Japan's shore today, mGive quickly responded to several organization's requests to provide disaster relief fundraising. Nonprofit organizations and their respective calls-to-action include:

  • The American Red Cross – Text REDCROSS to 90999 to donate $10
  • Convoy for Hope – Text TSUNAMI to 50555 to donate $10
  • GlobalGiving – Text JAPAN to 50555 to donate $10
  • World ReliefCorp of National Association of Evangelicals  - Text WAVE to 50555 to donate $10

Upon making a mobile donation, users are prompted to reply with YES to confirm to their one-time donation. The donation will appear on the user's next mobile phone bill. All donations are tax deductible and receipts may be printed at Message and data rates may apply.

"With the devastation that it still impacting the people of Japan and the greater Pacific region, mGive stands ready to assist nonprofit organizations aspiring to raise funds for the relief efforts," said Brian Leamy, Executive Vice President of mGive. "We know citizens of the United States are looking for ways to help Japan, and text donations are a fast and easy way to make an immediate impact."

mGive pioneered  the mobile giving industry in the United States. The company works closely with major U.S. carriers and The mGive Foundation to process donations and ensure that 100 percent of the proceeds collected go directly to the nonprofit entity. The recent mobile donation campaigns for Haiti highlighted the powerful potential of mobile technology in helping relieve human suffering. mGive partnered with the American Red Cross to implement their "Text HAITI to 90999" campaign which raised more than $32 million in $10 mobile donations in the aftermath of the 2010 earthquake .

mGive has previously supported immediate disaster response of this scale and magnitude. Organizations interested in launching mobile donation campaigns for relief efforts in Japan and the Pacific coast, including the United States, can contact mGive at 866.720.3350 to get started.

About mGive

mGive is changing the way people give. Established in 2005, mGive created the United States mobile donation market by introducing the first mobile donation platform tailored to nonprofit organizations. Today, more than 85 percent of domestic mobile donations are powered by mGive who serves more than 500 leading nonprofit organizations and has launched over 7,000 mobile campaigns. The mGive platform offers scalable, enterprise-level solutions using text messaging for donor engagement and fundraising. For more information please call 866.720.3350 or visit

Press Contact:
Bre Zigich
866.720.3350 x28