Michael Bevis, PhD Joins TrueSpace as EVP to Expand the Scale-Ready Standard for Entrepreneurs

Veteran entrepreneur will strengthen ties with accelerators, investors, and economic development programs to help businesses scale and access capital and resources.

DENVER, Aug. 12, 2025 /PRNewswire/ -- TrueSpace, the company behind the Scale Ready Standard™ and the leading platform for certifying second-stage businesses, today announced that Michael Bevis, PhD has joined the company as Executive Vice President of Market Engagement. Bevis, an accomplished entrepreneur, organizational psychologist, and business coach, will lead efforts to expand the reach of the TrueSpace certification and platform, building new channel relationships that connect more growth-stage founders to the resources, capital, and support they need to scale.

In this new role, Bevis will expand TrueSpace's presence in startup and economic development ecosystems, forming partnerships with incubators, accelerators, and affiliate organizations that serve founders moving beyond the initial startup phase. His work will help integrate TrueSpace into ecosystems where second-stage businesses are seeking structure, capability, and access to aligned resources for sustainable growth.

"Too many founders are left on their own once the initial startup buzz fades," said Bevis. "The work TrueSpace is doing grounded in over a decade of research is precisely what's needed to help business builders move from survival to scale. I'm honored to join this team and to partner with organizations that want to give early-stage companies a real pathway to sustainable growth."

Bevis brings two decades of executive experience in the public and private sectors, including leadership in entrepreneurship and innovation for the City and County of Denver, launching a consumer product brand, and serving as a dean and chief academic officer. Companies leveraging his coaching have collectively raised over $500 million in capital, created more than 3,000 jobs, and scaled into multi-billion-dollar valuations.

"Michael joins TrueSpace at a pivotal moment," said Charles Fred, CEO of TrueSpace. "With demand growing for the Scale Ready Standard™, his experience guiding founders who are no longer starting, but are not done, couldn't come at a better time. His leadership will help us reach more Affiliates, investors, and business builders extending the impact of our AI-enabled platform and certification model."

This partnership is about giving overlooked, second-stage businesses what they've long been denied: a proven standard and access to capital and key resources once out of reach.

For more information, visit www.TrueSpace.com

Media contact: [email protected]

Photo: https://mma.prnewswire.com/media/2748584/TrueSpace_Michael_Bevis.jpg

SOURCE TrueSpace