Michele Sullender Joins InteliSpend Prepaid Solutions

FENTON, Mo., Feb. 21, 2012 /PRNewswire/ -- InteliSpend Prepaid Solutions, a leader in the prepaid industry, announced that Michele Sullender has joined the management team as vice president of product strategy.

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Sullender brings to the role more than 10 years of experience in both consumer and business prepaid product development, was named one of 2010's "10 Most Powerful Women in Prepaid" by Paybefore Magazine, and holds the role of secretary of the Network Branded Prepaid Card Association (NBPCA).  

She will spearhead the go-to-market strategy for InteliSpend's innovative prepaid solutions. With a focus on growing InteliSpend's prepaid footprint, Sullender and her team will play a critical role in delivering innovation to the core incentive business, while expanding into new markets.

"Michele's reputation as a driven and strategic product leader makes her an excellent fit for our culture," says Sheree Stewart, COO & product officer.  "Her breadth of experience provides a fresh perspective on how we can fine-tune and expand the prepaid products that we offer businesses from rewards to payments."

At her most recent role as vice president of product development and marketing at Simon Brand Ventures, a division of Simon Property Group, Sullender led one of the prepaid world's most successful and innovative gift card programs. She helped leverage Simon's preeminent position in the shopping mall industry into a monetized distribution channel for the Simon Giftcard.

Sullender introduced the first licensed open-loop gift card concept in 2003. The Simon Pink Ribbon Giftcard with Susan G. Komen for the Cure was introduced in 2006. Working with the Komen team, Sullender created and launched the card that has sold more than 1.7 million to date and raised more than $1.7 million for the foundation.

Sullender holds a degree in fashion merchandising from Columbia College, Columbia Missouri and will be relocating with her husband from Indianapolis to St. Louis.

About InteliSpend Prepaid Solutions

InteliSpend Prepaid Solutions, LLC, an independent entity within Maritz Holdings, Inc., is an issuer and reseller of American Express®- and Discover®-branded prepaid products, and a program manager for MasterCard and Visa. InteliSpend provides businesses with prepaid solutions, including stored-value cards, online reward management technology, and program management. Its products address a broad array of applications, such as employee reward and recognition, sales incentives, expense management, and consumer promotions. InteliSpend is headquartered in Fenton, MO, and is a licensee of U.S. Patents 5,689,100 and 5,956,695 and Canadian Patent 2,215,969.

SOURCE InteliSpend Prepaid Solutions