Michelin To Celebrate 10th Edition Of The New York City MICHELIN Guide

NEW YORK, Sept. 22, 2014 /PRNewswire/ -- The MICHELIN Guide New York 2015 edition will go on sale October 1, marking a ten year anniversary for the famous restaurant guide in the Big Apple.

The MICHELIN Guide first came to the U.S. with the New York edition. In fact, it was the first city outside of Europe where Michelin published the red guide, whose origins can be traced to 1900 when the company's founders, the brothers Andre and Edouard Michelin, created travel guides as a way to help early automobile owners venture outward more confidently with basic information on road travel that included a list of hotels and quality food.

Today, Michelin publishes red guides worldwide with 24 editions in 24 countries and four continents. In the U.S., Michelin also publishes guides for San Francisco and Chicago.

Edouard Michelin, the great grandson of a founding brother of the same name, said:  "A New York guide is part of an old dream of mine. It goes back 20 years. At first there was France, then Europe, but now there's the world, and New York is the gateway. New York makes you discover other cuisines."

The 10^th edition of the MICHELIN Guide New York will have a special cover recognizing a decade of the guide's reviews by the "famously anonymous" food inspectors who dine at hundreds of the city's eateries each year unannounced and undetected. They are treated like any other customer with the food on the plate wielding all the clout—which is the most important reason the MICHELIN Guide remains one of the most highly regarded authorities in the culinary world.

Recognizing this year's red guide, Michelin is celebrating with a special "Star Gala" on the eve of the guide's market introduction. This private event, which invites Michelin-recognized chefs and restaurateurs, media and other special guests, is being held in association with its exclusive headline sponsor, Chase. 

As part of this special event, Chase presents one of the most compelling parts of the evening, a walk around tasting in which eight Michelin-starred chefs will offer a signature dish from their restaurant prepared with their own distinctive styles for some 400 guests. The Tasting Event has become a tradition and each year Michelin-starred chefs help celebrate the annual release of the MICHELIN Guide by showcasing and sharing their teams' talents.

This year, Michelin is also welcoming several new sponsors who will enhance the Star Galas with premium water, Champagne and wine tastings, mixology experiences and unique parting gifts for the New York event, as well as those to come later this year in San Francisco and Chicago. This year's new sponsors include:

• evian and Badoit — Official Waters of the MICHELIN Guide 2015 Star Galas
• Champagne Laurent-Perrier— Official Champagne of the MICHELIN Guide 2015 Star Galas
• Edrington — Official Spirits of the MICHELIN Guide 2015 Star Galas featuring The Macallan, Brugal Rum, Highland Park, Cutty Sark, The Famous Grouse and Snow Leopard Vodka
• Napa Valley Vintners — Official Wines of the MICHELIN Guide 2015 Star Galas featuring ten Napa Valley wineries: Alta Valley, Cain Vineyards & Winery, Gargiulo Vineyards, Ghost Block, Hiatus Cellars, Saint Helena Winery, Signorello Estate and St. Supery Estate Vineyards & Winery.
• Woodhouse Chocolate – parting gifts for the MICHELIN Guide 2015 Star Galas
• Pelicans Group — parting gifts & menus for the MICHELIN Guide 2015 Star Galas

About Michelin
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America  employs more than 22,000 people and operates 19 major manufacturing plants in 16 locations.

For online information, visit www.MichelinMedia.com or contact:
For information on the MICHELIN Guide Star Galas, visit www.MichelinTravel.com

About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations in more than 60 countries. Chase serves more than 70 million consumers and small businesses through more than 5,600 bank branches, 20,000 ATMs, credit cards, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships. More information about Chase is available at www.chase.com, @Chase and Chase Facebook.

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SOURCE Michelin