NEW YORK, May 26, 2016 /PRNewswire/ -- Michelob ULTRA is living up to its "Brewed for Those Who Go the Extra Mile" tag line this summer by launching the Michelob ULTRA Summer Series, three outdoor fitness challenges with stunning backdrops and unforgettable payoffs at their finish lines.
- Michelob ULTRA Miami Paddle – Miami, June 23 (contestants: 100): Paddle board along the coast and take in views of the Miami skyline before departing on a sunset boat ride.
- Michelob ULTRA Manhattanhenge Mile – New York City, July 12 (contestants: 200): Run through the city on the evening when the setting sun perfectly aligns with the Manhattan street grid, ending with a celebratory rooftop happy hour.
- Michelob ULTRA California Climb – Southern California, mid-August (contestants: 100): Climb up a beach cliff and toast at the summit while enjoying a picturesque sunset.
"We know our consumer prioritizes physical fitness while still making time to enjoy a few beers with friends," said Joe Lennon, Senior Director, Michelob ULTRA. "The Michelob ULTRA Summer Series brings these two aspects of their life together through one-of-a-kind experiences with breathtaking views."
Starting today, people 25-and-over can enter for a chance to attend a Michelob ULTRA Summer Series event by checking out Michelob ULTRA on Facebook or Twitter and comment or tweet as directed with how they "Go the Extra Mile," using #Contest.
Michelob ULTRA's 2016 brand platform, "Brewed for Those Who Go the Extra Mile," was introduced earlier this year in two national TV commercials, "Breathe" and "Get Up." Celebrating the active life has been central to Michelob ULTRA since its launch in 2002. This differentiated positioning has accelerated Michelob ULTRA's growth, making it the fastest growing beer in the industry in 2016. With just 95 calories, 2.6g carbohydrates, and an exceptional taste, Michelob ULTRA is the superior light beer that doesn't undo all the hard work our drinkers put in every day.
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
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