Michigan Employers Step Up Outplacement Amid Ongoing Workforce Shifts

Vertical Media Solutions reports a 2025 surge in requests and measurable outcomes from remote-first programs

GRAND RAPIDS, Mich., Aug. 26, 2025 /PRNewswire/ -- Michigan employers are expanding outplacement as restructuring continues across automotive, healthcare, and tech. Vertical Media Solutions (VMS) reports a significant year-to-date increase in employer requests across all major sectors, reflecting sustained transition activity and a renewed focus on brand-protective separations.

The expansion comes as Michigan's unemployment rate holds at 5.3% as of July 2025, about 1.1 percentage points above the national average. Recent workforce reductions at Blue Cross Blue Shield of Michigan (600+ positions) and GM's Factory ZERO plant in Detroit (200 positions) highlight ongoing transitions affecting thousands of Michigan workers.

"How you part ways is how the market remembers you," said Joel Marotti, Senior Managing Partner at Vertical Media Solutions in Grand Rapids. "Smart employers are investing in people-first transitions with measurable results."

Program outcomes (YTD 2025): 72% of VMS participants land interviews within 45 days, and those receiving offers report an average 12% salary increase. VMS credits certified coaching, market-tested materials, and a fully remote delivery model that meets candidates where hiring happens—online—without travel or childcare barriers.

What VMS delivers
• Accomplishment-driven résumés and tailored cover letters
• LinkedIn optimization and recruiter visibility
• Interview coaching, job-search strategy, and extended support

Why employers are acting now
• Anticipated rehiring and the need to protect employer brand
• Lower legal exposure through consistent, supportive separations
• Competitive pressure as candidates judge how firms treat departing employees

With the U.S. Department of Labor allocating $1.3 million for Michigan employment services on Aug. 15, the state's workforce challenges remain a priority for both public and private sectors.

"Professional outplacement isn't about templates," Marotti added. "It's empathetic, one-to-one guidance that reduces stress and speeds time-to-offer."

About Vertical Media Solutions
Since 2007, Michigan-based Vertical Media Solutions has provided certified, personalized career transition support to organizations and professionals across the U.S. The firm's remote-first model has helped more than 6,000 people move forward with clear, market-tested materials and coaching. Learn more at www.vmsolu.com.

Media Contact:
Joel Marotti 
Senior Managing Partner 
Vertical Media Solutions 
[email protected] 
www.vmsolu.com/ 
616-631-4300

SOURCE Vertical Media Solutions