Michigan Tourism Web Site and Social Media are #1

michigan.org most visited state tourism Web site

Jan 26, 2010, 10:35 ET from Travel Michigan

LANSING, Mich., Jan. 26 /PRNewswire/ -- For the third consecutive year michigan.org, the state of Michigan's official travel and tourism Web site, has earned the title as most popular state tourism Web site in America. According to Hitwise, an online measurement company, michigan.org received  more visits than any other state tourism Web site in 2009.

"Our Pure Michigan marketing effort is driving a record number of potential visitors to michigan.org," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "Consumers are responding to this award-winning campaign by seeking Michigan tourism information at michigan.org."

Web surfers turned to the site 12,653,772 times during 2009, an increase of 7.9 percent over 2008. Consumers used the site an average of 34,668 times a day in 2007. Click-throughs from the site to Michigan tourism industry Web sites also set a new record, averaging 16,748 per day, a total of 6,112,994 during the year.

In addition, for the third consecutive time Michigan tops the ranks amongst the 50 official U.S. tourism office Web sites in the use of social media. In a recent study, "How Social is Your State DMO", conducted by Gammet Interactive, Michigan stays in the top spot for the use of popular social media outlets including Facebook, Twitter, Flickr, YouTube and others.

"We view this as a clear and important signal that people are looking to Michigan for their leisure travel," commented Zimmermann. "We know from independent research that 65 percent of consumers who use michigan.org for tourism information, then travel to and within Michigan. More web traffic means more business at Michigan destinations."

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

Contact:

Kirsten Borgstrom, (517) 335-1871


Jenny Schilp, (248) 225-6744


SOURCE Travel Michigan



RELATED LINKS

http://www.michigan.org