MICKEY THOMPSON GOES FULL THROTTLE FOR 2026 SEMA SHOW WITH NEW TIRES, WHEELS AND BUILDS

Debut of limited-edition Street Comp™ GHT Signature Series tire, expanded Baja Boss A/T and M/T ® lineups, new MT Classic Forged wheel sizes and standout street, strip and off-road builds take center stage in Las Vegas

STOW, Ohio and LAS VEGAS, Oct. 29, 2026 /PRNewswire/ -- Born from American racing and built for enthusiasts around the world, Mickey Thompson Tires & Wheels is returning to the 2026 SEMA Show, November 3-6, with new products, expanded fitments and a lineup of builds that reflects the brand's storied history and promising future. Mickey Thompson will bring its authentic street, strip and off-road attitude to two locations at the Las Vegas Convention Center: Central Hall Booth #22453 in the Race/Performance section and Silver Lot Booth #80001.

From classic American muscle and vintage pickups to modern off-road machines, every vehicle in the Mickey Thompson display has a purpose: to show what happens when enthusiasts build without compromise. At the 2026 SEMA show, Mickey Thompson will spotlight a limited-edition Street Comp™ GHT Signature Series street performance tire; expanded Baja Boss® A/T and Baja Boss® M/T sizes, including new fitments ranging from narrow "pizza-cutter" sizes to 40-inch hybrid all-terrain tires; and new 15" and 16" sizes for MT Classic Forged wheels.

"SEMA is built for people who believe a vehicle should be more than transportation. It's an opportunity to showcase your individuality and stand out from the crowd," said Matt Arko, general manager, marketing and product, Mickey Thompson Tires & Wheels. "That's always been the Mickey Thompson mindset. Whether someone is chasing a quicker pass, building a trail rig or reimagining a classic truck, we want to give them the tires and wheels to build it their way. This year, we're bringing that full street, strip and off-road spirit to Las Vegas."

SEMA SHOW NEWS: THE LATEST FROM MICKEY THOMPSON TIRES & WHEELS

A GLOBAL DEBUT: STREET COMP GHT SIGNATURE SERIES ADDS STYLE TO OUTSTANDING GRIP
Making its global debut is an ultra-premium limited edition Street Comp GHT "Signature Series." Building on Mickey Thompson's ultra-high-performance summer tire, the Signature Series adds a unique, premium sidewall with a deeper, richer black finish and premium foil-like decals highlighting the Mickey Thompson logo, Street Comp GHT name and Mickey Thompson's signature. It's a tire that's truly worthy of the vehicles it was built to equip.

The GHT Signature Series will be offered in 275/40R20 and 315/35R20 sizes, designed for select Chevrolet Camaro, Dodge Challenger and Charger, BMW M models, Porsche Panamera and other high-performance vehicles.

EXPANSION OF THE BAJA BOSS PRODUCT LINES – MORE FITMENTS = MORE OFF-ROAD PERFORMANCE! 
Fans of the Baja Boss A/T and M/T rejoice as there are now 29 new SKU offerings across a wide range of enthusiast applications, from classic off-road fitments and tall, narrow "pizza-cutter" sizes, to aggressive 37-, 38- and 40-inch tires for serious trail rigs, to large-rim diameter fitments and hard metric sizes for trail-ready SUVs. Together, the new sizes give enthusiasts more options to find a Mickey Thompson that fits the way they build, drive and use their vehicles, whether that's an old-school crawler, trail rig, modern 4x4 or head-turning show truck.

"What's exciting to us is the variety of sizes and applications available in our lineup," said Arko. "We have nicknames for each application, designed to be music to the ears of all of our Mickey Thompson fans!":

• Rock Crawlers: Iconic 15- and 16-inch fitments for traditional Jeep and off-road builds
• Pizza Cutters: Tall, narrow fitments that deliver additional ground clearance in a reduced load, lighter weight package
• Rockstars: Aggressive 37-, 38- and 40-inch fitments for serious trail rigs and custom builds
• Show-Stoppers: 20- and 24-inch fitments that bring Baja Boss capability and attitude to premium truck builds
• Trail-Ready: Additional hard metric fitments that broaden Baja Boss A/T availability for modern SUVs and off-road vehicles

MORE SIZES AVAILABLE FOR MT CLASSIC FORGED WHEELS
More news for SEMA includes an expansion of the Mickey Thompson MT Classic Forged wheel lineup, with new 15- and 16-inch diameter wheels created for enthusiasts building vehicles that demand an unmistakably aggressive stance while maintaining an era correct fitment. The new 15x14, 16x14 and 16x16 offerings combine the iconic styling and forged construction of the MT Classic Forged with extreme widths and multiple bolt-pattern options for classic trucks, off-road builds and custom applications.

TWO BOOTHS. SIX BUILDS. ONE MICKEY THOMPSON ATTITUDE.
Inside Central Hall Booth #22453, performance takes a decidedly muscle-car turn. A 1969 Ford Mustang Mach 1 (a model made famous by Mr. Thompson's accomplishments) from GAP Industries will pair Street Comp™ GHT tires up front with ET Street® R tires at the rear—a combination built to put its power to the pavement. Alongside it, a 2026 Dodge Charger from Diesel Brothers will bring modern muscle to the booth on limited-edition Street Comp™ GHT Signature Series tires.

Outside in Silver Lot Booth #80001, the focus shifts toward trucks, heritage and off-road capability. Visitors will find:

• A 2020 Mickey Thompson Gladiator Overland Build ready to go big on 40x13.50 Baja Boss® A/T tires.
• A 1979 Toyota Pickup 4WD that pairs old-school trail character with LT255/90R16 Baja Boss® A/T tires, one of Mickey Thompson's new narrow "pizza-cutter" fitments, wrapped around a 16x8 Canyon wheel.
• A 1978 Ford F-150 with unmistakable stance, equipped with 33x15.50R15 LT tires and 15x14 MT Classic Forged wheels.
• A 2022 Ford Bronco that goes bold with Baja Belted™ II tires and wide 17x14 MT Classic Forged wheels.

Mickey Thompson's footprint will extend well beyond its two booths, with tires and wheels appearing on standout builds throughout the SEMA campus. Highlights across the SEMA Show include a 2026 Toyota Tacoma on 40-inch Baja Boss® A/T tires, a Lexus GX550 40-inch Baja Boss® M/T tires, a 2025 Toyota GR Supra equipped for the strip and a 1969 Ford F-100 on Street Comp™ tires. Together, the vehicles reflect the breadth of Mickey Thompson—and the creativity of the builders who choose it.

Additional Mickey Thompson-equipped projects can be found with Rockstar Performance Garage, Yukon Gear & Axle, Showa, Liberty Forged, Anderson Composites, Cerakote, TORA Off Road Allegiance, Borla, Evercoat and Tremec, along with a Battle of the Builders Young Guns entry and featured vehicles throughout the show. Mickey Thompson will also be represented in SEMA-featured vehicle locations, with builds that include a 1977 Ford F-150 Ranger, 2023 Ram 2500, 1956 Volvo, 1976 Ford Crew Cab, 1978 F-150 and sixth-generation Bronco.

From its performance roots in the United States to enthusiast builds around the world, the brand continues to give drivers more ways to pursue their own definition of performance. 

About Mickey Thompson Tires & Wheels
Mickey Thompson Tires & Wheels offers performance, racing and off-road tires and wheels. Headquartered in Stow, Ohio, USA, the company was founded in 1963 by Mickey Thompson and Gene McMannis. Today, Mickey Thompson Tires & Wheels markets their products globally, empowering automotive enthusiasts, competitive racers, and weekend warriors to stand out and Defy Limits – just as Mickey Thompson did throughout his lifetime. For more information about Mickey Thompson and its products, go to www.MickeyThompsontires.com. 

For media inquiries, please contact:
Matthew Arko, General Manager, Marketing and Product Management
[email protected] 

Dan Passe, Ad Interim Director, Global Product & Racing Communications
[email protected] 

SOURCE The Goodyear Tire & Rubber Company