Microsoft Licenses CodecSys and the BI Network for Video Distribution to 4 Screens(TM)

REDMOND, Wash., April 20 /PRNewswire-FirstCall/ -- Broadcast International (OTC Bulletin Board: BCST) announced today that it has entered into a license agreement with the Microsoft Partner Solutions Center for both CodecSys™ Software and a subscription to digital signage services from the BI Network™. Financial terms of the multi-year agreement were not disclosed.

The Microsoft Partner Solutions Center (MPSC) enables customers to match their business and technical requirements to innovative designs based on Microsoft & Partner Solutions. At the core of the MPSC is the Dynamic IT Datacenter Platform. The Dynamic IT Datacenter is driven by Microsoft Windows Server 2008 R2, Hyper-V and the Microsoft System Center suite of management and provisioning services including System Center Virtual Machine Manager 2008. The MPSC is designed and focused on supporting both Microsoft and its member partners for proof of concepts, pilots, and product development engagements. As well, Microsoft has built a robust demonstration platform for demonstrating real customer solutions and the Mediaroom experience.

"We are very excited to work with Broadcast International which brings the power of broadcast quality video optimization in CodecSys, coupled with the BI Network, the widely used industry network for digital signage and interactive displays," said David Hayes, Director, Microsoft Partner Solutions Center. "It's a great fit for us to showcase how we bring video programming to any device in the MPSC in any format."

With Microsoft Mediaroom, the world's most widely deployed IPTV platform, video programming can be delivered efficiently to the 3 screens of consumer interaction: HD television, PC, and mobile devices.  CodecSys™ is an encoding and transcoding software-based solution that can contribute to the high quality experience of video programming flowing through Mediaroom.

In addition to these 3 screens, BI has created an integrated solution built on several Microsoft products and integrated with the BI Network™ to deliver high-value content to the 4th Screen™ -- interactive video displays and signage.  All of the monitors, television screens, digital signage, training LCDs, and interactive kiosks in the MPSC will enjoy real-time programming as it is customized and broadcast over the BI Network to the Microsoft campus in Redmond.  This subscription service enables Microsoft to direct specific video, rich-media content, local ads, and other value-based messages to be personalized and displayed dynamically throughout the center.

The center will be equipped with interactive displays that provide advertisers, partners, and broadcasters new real-estate for targeted advertising and premium broadcast opportunities.  "Microsoft Corp. is bringing a unified view of the consumer by providing seamless video programming for broadcast, VoD, and personalized video promotions to any device.  It's an all encompassing strategy that will change the marketplace and we're proud to have been selected as a key partner to deliver on this vision," said Rod Tiede, CEO, Broadcast International.

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.  

Broadcast International is a public company (OTC BB: BCST) headquartered in Salt Lake City, UT. For more information, visit: www.brin.com and www.codecsys.com.  

Forward-Looking Statements

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SOURCE Broadcast International