Microsoft Taps Gold's Gym As A Key Fitness Content Partner For Microsoft Band

DALLAS, Oct. 30, 2014 /PRNewswire/ -- Gold's Gym, the world's leading authority on health and fitness, is excited to announce a collaboration with Microsoft on its just-unveiled Microsoft Band wearable device, the smart band for people who want to live healthier and be more productive. With the goal of making fitness even more accessible to the nation, Gold's Gym members and non-members alike can now access the iconic brand of fitness that Gold's Gym has been providing to millions of consumers for nearly 50 years through the use of the innovative Microsoft Band.

Through the partnership, Microsoft Band users will have access to customized 12-week workout plans created by a panel of world-class Gold's Gym Fitness Institute celebrity trainers, with the ability to download workout plans directly to Microsoft Band. These Guided Workout plans will focus on the most popular fitness goals, ranging from building muscles and getting lean to staying healthy and boosting performance – taking the guess work out of the equation, and putting a virtual trainer right on your wrist. The Microsoft Band will also feature a variety of Gold's Gym curated workouts for users looking to shake up their routine, ranging from total-body workouts like the 30-Day Beach Body Workout and the Power of Plyometrics to body part-specific workouts that will help users sculpt their arms, chest, back, shoulders and butt.

"Partnering with Microsoft on the Microsoft Band aligns perfectly with our mission at Gold's Gym," said Michael Cobb, Chief Marketing Officer at Gold's Gym.  "Together, with our goal-based workouts created specifically for Microsoft Band, we will help people achieve their potential through fitness."

Additionally, Microsoft Band users will also have access to the Microsoft Health app, which allows users to easily set fitness goals, monitor key wellness information like heart rate and sleep quality, and sync Guided Workouts onto their band. All Guided Workouts will feature illustrations, step-by-step instructions and video demos, giving users the power to make every workout count.

"We're excited to partner with Gold's Gym as we introduce devices and services that help people live healthier and be more productive," said Yusuf Mehdi, Corporate Vice President, Devices and Services, Microsoft. "We look forward to joining Gold's Gym in our shared mission of helping people achieve their health and wellness goals."

To help incentivize the nation to get fit and healthy, Gold's Gym is giving all customers who purchase a Microsoft Band (retail or online), 2-weeks free access to their local participating Gold's Gym from now until the end of the year.  To claim the 2-weeks trial membership, customers should bring their proof of purchase and Microsoft Band into their local Gold's Gym (Current Gold's Gym Members not eligible).

For more details on Microsoft Band and Guided Workouts, as well as video demos and instructions and locations to buy, please visit the Microsoft Band home page.

* Valid only in the 50 U.S. & D.C., to those who purchase a Microsoft Band and bring their device and proof of purchase (receipt) into a Gold's Gym location. Limit one gift per Microsoft Band purchase.  Existing Gold's Gym members are not eligible for the 2 week offer.  This offer is non-transferable and cannot be combined with any other offer.  This offer ends on 12/31/14 or while supplies last, and is not redeemable for cash.  Taxes, if any, are the sole responsibility of the recipient. 

About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the most recognized gym chain in the world with more than 750 locations in 38 states and 23 countries.  The iconic brand ranks in the top 15 percent of Entrepreneur magazine's 2011 "Franchise 500".  Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga.  With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their potential through fitness.  For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.

SOURCE Gold's Gym

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