MicroStrategy to Unveil Innovations in Business Intelligence at Upcoming Global Conference in Amsterdam July 9-12

TYSONS CORNER, Va., June 6, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it will host MicroStrategy World 2012 in Amsterdam July 9-12.  The conference, which brings together some of the world's foremost technology visionaries, will feature the latest innovations in self-service business intelligence and host the worldwide launch of the book "The Mobile Wave," authored by MicroStrategy Chairman and CEO Michael Saylor.

Michael Saylor will kick off MicroStrategy World at Amsterdam RAI International Convention Center with his perspective on the massive technology disruptions impacting society today and how enterprises must embrace these disruptions to grow their business.  In addition, Gartner Research Vice President Andreas Bitterer will discuss how business intelligence, like other enterprise technologies, is becoming consumerized, mobilized, easier-to-use, and visually impactful.

"At MicroStrategy World Amsterdam, we'll demonstrate the latest MicroStrategy business intelligence platform breakthroughs in the areas of mobility, dashboards, social intelligence, and end user self-service BI," said Sanju Bansal, MicroStrategy Chief Operating Officer. 

At this four-day event, conference attendees will hear how Big Data, Mobile, Cloud, and Social Intelligence technologies are revolutionizing information-driven business processes and analyses.  Attendees will explore BI strategies on how to:

• Harness Big Data.  Understand enhancements to the MicroStrategy platform, including innovative upgrades to Visual Insight™, the Company's data discovery tool.  See how organizations can benefit from new data visualizations, enhanced interactivity and ease-of-use, and faster dashboard creation.  Hear how the enhanced MicroStrategy platform will include numerous updates for Big Data, including increased performance, expanded analytics, and new administration tools for lower total cost of ownership. 
• Build and Deploy Information-driven Mobile Apps. Come and learn why leading industry analysts and technology journalists rate MicroStrategy as the number one Mobile BI solution available in the market today.  Hear how MicroStrategy customers are building a wide variety of essential mobile apps that deliver business intelligence, transactions, and multimedia content on-the-go.
• Move to the Cloud. Learn why MicroStrategy Cloud is a faster, easier way to deliver BI, mobile, and social apps, and how it offers world-class performance with minimal to no capital investment. From personal to departmental to enterprise deployments, see why MicroStrategy Cloud covers the full-spectrum of Cloud BI.
• Mine the Social Explosion. Get an exclusive opportunity to learn about innovative technologies from MicroStrategy in Social Intelligence. Hear from industry luminaries on the future of social media and Facebook commerce, with a focus on how companies can best compete for consumer attention and relevance by analyzing the rich consumer-preference information found in Facebook data.

Executives from more than 20 world-class companies and organizations will present case studies of their experiences using business intelligence, mobile, cloud and social media to enhance business performance. Some of the companies and organizations scheduled to present include AEGON Hungary Composite Insurance Company, BBVA, CAMPOFRIO, Carphone Warehouse, DANONE, DELL, European Space Agency, eBay, Facebook, GUESS?, Inc., HANIEL, Lowe's Companies, Michelin, Marisa, Omnia, Securitas Direct, Sonic Automotive, Inc., SWIFT, TF1, Three, and XING.

Participants will be able to attend any of the 70+ technical sessions and interact with MicroStrategy's ecosystem of technology partners in the exhibit hall. Conference attendees will learn about complementary solutions and services from MicroStrategy technology partners, including: Agiliz, AirWatch, Cloudera, EnergyICT, Fuzzy Logix, Inergy, Informatica, NRJBI, ParAccel, Pricing Solutions, Syncsort, Talend, Teradata, Visual Crossing, and WriteBackPlugin.

At MicroStrategy World Amsterdam, members of the media will be invited to attend a press conference on Tuesday, July 10 at 3:30-4:30 pm in D201 where Saylor will discuss the impact of mobile intelligence–the fifth wave of computer technology.

Saylor's book "The Mobile Wave" argues that the changes brought by mobile computing are so big and widespread that it's impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smartphones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an essential tool for modern life. Saylor will be available for media interviews after the press conference. 

Registration information and a preliminary agenda for MicroStrategy World Amsterdam are available at http://www.microstrategy.com/microstrategyworld/europe/. 

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications.  MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.  Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability.  MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps.  MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies.  The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications.  To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, MicroStrategy Mobile, Cloud Personal, MicroStrategy Transaction Services, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
[email protected]

SOURCE MicroStrategy Incorporated