Midi Health Makes Retail Debut with Ulta Beauty, Bringing its Supplements to Stores Nationwide

The collaboration marks Ulta Beauty's first partnership with a dedicated women's healthcare platform, offering a range of supplements online and in-store.

PALO ALTO, Calif., Sept. 14, 2026 /PRNewswire/ -- Midi Health, the fastest growing women's telehealth company, today announced its official retail expansion into Ulta Beauty, the largest specialty beauty retailer in the U.S. This milestone collaboration marks Ulta Beauty's first partnership with a women's healthcare platform, signaling a significant shift in how retail addresses the unique, evolving biological needs of women in perimenopause, menopause, and beyond.

The retailer is carrying Midi's specialized supplement line as part of its ongoing mission to be the ultimate wellness destination. The products are now available on www.ulta.com/brand/midi, followed by an in-store launch across more than 300 initial locations across the country on September 27. Ulta Beauty guests can shop a curated selection of five Midi supplements designed to support women through midlife, including Berberine+, Daily Brain Boost, Daily Cortisol Support, Daily Fiber+, and Daily GLP-1 Support. For those shopping on Ulta.com, a full seven-SKU digital storefront is available that also includes Daily Omega-3+ and Creatine+.

"At Midi, our goal is to give every woman access to the healthcare she has always deserved," said Joanna Strober, chief executive officer and co-founder of Midi Health. "Our supplement formulations are built on deep clinical expertise and utilize evidence-informed ingredients designed to support the unique physiological changes women experience in midlife. Partnering with Ulta Beauty means we can take our specialized approach and put it on shelves, giving women access to solutions built for their biology. For many women, this may be their first encounter with midlife-specific health support, and we hope it's an encouraging step toward getting the quality clinical care they deserve."

The expansion connects expert clinical care and accessible daily wellness, making it easier than ever for women to integrate midlife care into their everyday routines.

"At Ulta Beauty, we are committed to building a wellness destination that brings guests trusted, accessible solutions for the needs that matter most to them," said Laura Beres, Vice President of Wellness, Ulta Beauty. "Our partnership with Midi Health represents an important step forward in that vision, combining its deep expertise in women's health with our ability to introduce science-backed wellness solutions to millions of guests. We are proud to welcome Midi's supplements to our assortment and help make support for women navigating midlife and evolving health needs more visible, approachable and seamlessly integrated into their everyday routines."

Midi Health supplements are now available on Ulta.com and will be available in more than 300 Ulta Beauty store locations nationwide starting September 27, 2026.

About Midi Health
Midi Health is a specialized virtual care platform dedicated to modernizing women's healthcare. The nation's fastest-growing women's telehealth company, Midi combines medical expertise, purpose-built AI, and compassionate care to deliver personalized treatment plans for every stage of a woman's health journey. Covered by most major insurance plans in all 50 states, Midi is building on its leadership in perimenopause and menopause care to fill the critical health gaps women face at every age.

About Ulta Beauty
Ulta Beauty is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skin care, hair care, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to more than 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland, its joint venture in Mexico and its franchise in the Middle East. For more information, visit www.ulta.com.

SOURCE Midi Health