LONDON, Aug. 23, 2012 /PRNewswire/ -- MiH Jeans announces the launch of its AW12 Collection, available in its entirety exclusively on MiH Jeans' E-commerce site.
(Photo: http://photos.prnewswire.com/prnh/20120823/NY61974 )
Founder and Creative Director Chloe Lonsdale uses directional silhouettes in cool vintage denims to translate the brand's British heritage into something modern and fresh. Modeled by Eliza Cummings, the campaign celebrates iconic denim in a way that is uniquely MiH – feminine, simple and effortless.
Inspired by the winter sea, its endless horizon, and the sharp cold northern light, the collection captures the essence of the season with its raw colour palette. The elements can be seen in a bleached out colour palette of winter whites, chalks and creams; mixed with dark neutrals - grey, chocolate, navy. Deep hues of hunter green, teal and rose red provide a contrast alongside pale sea greens and soft pinks.
Notable new styles include the Jane, Topanga and the Phoebe – vintage inspired jeans designed to be cool and elegant.
As the brand continues to grow, the MiH Collection expands with the introduction of knitwear for AW12. Notable collection pieces include a wool Poncho designed with the perfect combination of warmth and attitude, a Silver Biker Jacket made from printed leather and a men's inspired wool Blazer tailored for a feminine fit. Sourced from the best of their kind producers in limited runs, the MiH Collection is an evolving selection of Chloe's dream pieces designed with an authenticity that makes them both timeless and cool.
Every item will be delivered in a beautiful, exclusive tote bag in a specially designed box. The MiH Jeans website ships worldwide, offers free returns to UK and US customers and has a customer service team on hand to help find the perfect fit.
About MiH
MiH Jeans creates great fitting, beautifully made, sexy jean jeans that you'll wear forever. Established in London in 1969, valuing top quality and premium design above all else, we have stayed true to our authentic heritage in everything we do.
Relaunched by Chloe Lonsdale, goddaughter of the original owner and daughter of London's 'Blue Jean King', Jean Machine Founder Tony Lonsdale, the expertise has been passed through the generations, not to mention an incredible archive of images depicting Chloe's Mum, the face of the brand in the 70s.
The celebrity following has been constant, from the early days with Jane Birkin photographed wearing them around town, to our modern day style icons including Claudia Schiffer and Gwyneth Paltrow.
SOURCE MiH Jeans
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