MiH Jeans: Hot Prints And Cool Metallics

Oct 11, 2012, 11:05 ET from MiH Jeans

LONDON, Oct. 11, 2012 /PRNewswire/ -- For Autumn-Winter 2012, MiH Jeans introduces their favourite matchstick skinny, the Ellsworth jean, in a series of limited edition prints and shimmering metallics. With the iconic MiH Jeans jet front pockets and a high rise, the Ellsworth offers a skinny jean with a fashion rock-chic point of view. Anticipating the huge trend for innovation and surprise, the new finishes and washes offer something versatile and new in denim. 

Developing different methodologies of applying colour to denim and cord has resulted in fabrications textured by layers of rich, unique colours and glitter effects. On cord, the result is an effortlessly cool two tone effect maximised by the rib and base of the fabric. On both denim and cord, the development of subtle coatings create a coloured sheen or sparkle, with a delicate degrade effect adding further impact.

The MiH response is always to balance cool, classic fabrics such as denim, cord and velvet, with techniques that reflect trends whilst always maintaining their ethos of being stylish, clean, modern and timeless.

About MiH Jeans

Founded in Chelsea in 1969, cult denim label Made in Heaven was renowned for making the most perfect-fitting, bottom-enhancing, leg-lengthening jeans around. Forty years later, Chloe Lonsdale - goddaughter of the original founder - spotted a gap in the market for beautifully cut, sophisticated jeans with minimal branding, and relaunched the label as MiH Jeans. Vintage-inspired designs, super-flattering fits and a capsule collection of carefully considered separates have made MiH a front row favourite. Worn by the coolest 70s icons from Jane Birkin to Farrah Fawcett, today their celebrity following includes the likes of Gwyneth Paltrow, Jessica Alba and Rachel Weisz.