NASHVILLE, Tenn., April 5, 2011 /PRNewswire/ -- Mike Wolfe of American Pickers fame is bringing some of the best treasures from his Antique Archaeology store direct to online fans with his re-launched "Picks4Sale," powered by Moontoast. The online store will carry select items from Wolfe's inventory – including some he "picked" himself. Fans everywhere will be able to purchase items immediately, participate in online auctions, get the inside track on specials, and stay in touch with Wolfe and the store.

Wolfe's online store, Picks4Sale, is built on Moontoast's Commerce Community platform, an all-inclusive social commerce solution that combines the features of a community, a commerce engine, and an auction site.  The Moontoast platform is flexible and scalable. With Moontoast you can choose those features that best fit your needs.  Explore Wolfe's online store for yourself at http://antiquearchaeology.moontoast.com.  

Integrated with his main website, www.antiquearchaeology.com, Picks4Sale is branded to coordinate with the rest of Wolfe's online presence. It presents Wolfe's own products and the items that he has picked as part of the overall Antique Archaeology experience. Built-in sharing tools make it easy to for Wolfe to promote his products to his fans on sites like Facebook and Twitter.

"The new Picks4Sale auction page gives folks who come to my website a much better experience," says Wolfe. "From browsing to buying some of the best picks, they can now do everything without leaving my site.  Moontoast has streamlined and automated this, which also helps us mange the process. I love it and I hope fans do too." The Moontoast Commerce Community shares items to Facebook – bringing the whole offer into the News Feed – increasing awareness and engagement for pages like Picks4Sale.

"We're thrilled to put the Moontoast platform to work for Wolfe's Antique Archaeology site," says Blair Heavey, Moontoast CEO. "Our products are all about helping brands create better fan connections and converting those connections into sales. For a collection as unique and personal as Mike's, the Moontoast Commerce Community is a perfect fit. It's customized to look like an integral part of Antique Archaeology with the company's look and feel and helps create the kind of direct-to-fan experience that his one-of-a-kind treasures deserve."

Wolfe's Picks4Sale collection may be made up of antique treasures from yesteryear, but the way he's bringing these items to market – with Moontoast's direct-to-fan social commerce tools – is anything but old school.

ABOUT MOONTOAST    

Moontoast, a social commerce company, provides products including Facebook commerce, distributed stores, and commerce communities. These tools empower artists, authors, celebrities, specialty retailers among others to provide new audience-building and revenue-generating opportunities. Moontoast provides both the tools and the social analytics that improve clients' abilities to sell.  For more information, visit www.moontoast.com, or check out Moontoast Impulse™ at www.fanimpulse.com.

SOURCE Moontoast