MikeWorldWide and Thrivent Win Gold at 2025 Bulldog PR Awards for Best Media Relations Campaign

Fortune 500 company recognized for people-first approach to PR campaign.

NEW YORK, July 2, 2025 /PRNewswire/ -- MikeWorldWide (MWW), the nation's leading independent public relations firm, has been awarded Gold in the Best Media Relations Campaign category at the 2025 Bulldog PR Awards for its work with Thrivent, a Fortune 500 financial services company that puts generosity at the heart of saving and investing. The campaign was recognized for excellence in strategy, creativity, and impact.

The winning campaign, "Impactful Insights: Thrivent's Surround Sound Survey Strategy," was designed to raise brand visibility nationally and in key local markets. Built around Thrivent's purpose to empower lives of service and faith through providing purpose-based financial advice, the campaign blended data and storytelling to build trust among consumers and meet them where they consume content across top-tier national outlets, influential local publications, and specialized trade press.

Together, MikeWorldWide and Thrivent, led a year-long media relations campaign that tied national survey results to timely media moments to reach the brand's target audiences. The media strategy focused on topics like widows, multigenerational living, and holiday spending, paired with real financial advisors sharing personal stories and advice to humanize the data. The team localized content with oversampling, tailored pitches, and consistent press outreach, driving coverage in top outlets such as The Wall Street Journal, Reuters, Fast Company, and key regional media in Thrivent's priority markets.

The Bulldog PR Awards, judged exclusively by journalists, honor outstanding public relations campaigns and professionals. This award comes after a series of industry recognitions for MikeWorldWide over the past few months - from programs including the American Business Awards for integrated communications, Shorty Awards for social-first campaigns and Telly Awards for video and branded content and PRovoke Media's Top US Agencies for overall agency innovation and excellence - reflecting MikeWorldWide's strength in delivering reputation-focused, high-impact communications across diverse platforms and media channels to reach the audiences that matter.

About MikeWorldWide (MWW)
MikeWorldWide (MWW) is a leading independent integrated public relations agency, known for its reputation-first, culturally relevant approach. With over 200 professionals across North America, EMEA, and LATAM, MWW helps brands earn trust, stay relevant, and deliver real business results. The agency delivers data-driven and AI-powered campaigns across corporate communications, brand marketing, crisis management, and digital strategy - serving clients in technology, healthcare, financial and professional services, consumer goods, and sports and entertainment. Employee-first and impact-driven, MWW turns insights into influence and reputation into measurable results.

For more information, visit www.mww.com / Instagram / LinkedIn

SOURCE MikeWorldWide