MìLà Mania: Win Free Dumplings for Life on September 26

Modern Chinese food brand celebrates National Dumpling Day with an interactive game for a chance to win big

SEATTLE, Sept. 26, 2025 /PRNewswire/ -- MìLà, the modern Chinese food brand bringing restaurant-quality dishes into consumers' homes, today announced the launch of "MìLà Mania," an interactive digital game in celebration of National Dumpling Day. Players who successfully catch soup dumplings and potstickers in a virtual steamer basket will win a free bag of MìLà dumplings, with one grand prize winner receiving a lifetime supply of the brand's restaurant-quality products.

"National Dumpling Day is the perfect opportunity to celebrate with our community through MìLà Mania," said Co-Founder & President Jennifer Liao. "It's incredible to think we've grown from a humble eatery to freezer aisles nationwide. Our customers made that journey possible, and this game is our way of giving back. After all, who wouldn't want to win free dumplings for life?"

How to play MìLà Mania:

• Game Period: September 26 - October 3, 2025
• How to Play: Visit eatmila.com to access the fast-paced, dumpling-themed mini-game where delicious prizes are up for grabs
• Objective: Catch falling dumplings in your virtual steamer basket to rack up points; score 1,000 points to win
• Prizes: All players who score 1,000+ points win a free bag of MìLà dumplings (redeemable in retail stores or on the brand's website) and a chance at the grand prize
• Grand Prize: One lifetime supply of MìLà dumplings (retail value $480 per year for 20 years)
• Winner Selection: Grand prize winner will be selected randomly and notified via email or phone

The celebratory game comes at a pivotal milestone for MìLà, which started as a local Bellevue, WA storefront in 2018 has evolved into a national sensation bringing authentic Chinese flavors to home kitchens. Crafted for the ultimate at-home dining experience with all-natural ingredients, MìLà's flavor-packed dishes are ready in minutes and deliver restaurant-quality flavors with minimal effort, having earned a dedicated following among culinary enthusiasts and consumers seeking easy-to-prepare, chef-level Asian foods. Since rolling out in retail stores in 2023, the brand now boasts distribution in over 5,000 locations across the U.S., including Costco, Target, Walmart, Kroger, and Whole Foods—reflecting its rapid ascent in the competitive frozen food category.

To play MìLà Mania and learn more about the brand, visit www.eatmila.com and follow along on Instagram and TikTok.

About MìLà:
Born in 2018 as a brick-and-mortar shop in Bellevue, Washington, MìLà has evolved into a culinary force that brings restaurant-caliber Chinese delicacies into homes across America. The brand's thoughtfully-crafted soup dumplings, noodles, sauces, and desserts honor traditional techniques while embracing contemporary tastes and quality ingredients. Co-founders Jennifer Liao and Caleb Wang weave their Chinese-American heritage into every aspect of MìLà, creating flavors that bridge cultures and celebrate the complexity of their third culture identity. MìLà's products are available through direct-to-door delivery and select retail partners across the country, including Target, Walmart, Kroger, Whole Foods, and more. For more information, visit www.eatmila.com.

Contact:
Amy McCullaugh, [email protected] 

SOURCE MiLa