Millennium Partners Sports Club Management LLC, owner of The Sports Club/LA and Reebok Sports Club/NY, to Introduce New Club Concept

BOSTON, May 1, 2012 /PRNewswire/ -- Today, Millennium Partners Sports Club Management LLC announces the Company will open an additional premier health and fitness club in 2012.  As part of a bicoastal expansion strategy, the Company is also developing a property in Burlingame, CA, adding to their current suite of six clubs nationwide.

The new clubs are the initial phase of a plan to expand the Company's footprint nationally.  To complement the existing large-scale multi-purpose clubs, and provide an expanded network to existing Members, the Company will introduce a new club concept which they have labeled the Jewel Box. 

The Chestnut Hill location will be the Company's first Jewel Box club.  Located just outside Boston, the 33,000 square foot club will feature traditional fitness artfully blended with technological innovation.  Until now the Company has been known as the premier operator of large scale urban clubs.  The Jewel Box concept leverages cutting-edge technology and state-of-the-art architecture to create an unrivaled fitness experience.  The new facilities are being designed to ensure that the essence and amenities of the larger clubs are creatively integrated into the new eco-friendly, technologically advanced clubs. 

"We are thrilled to announce the expansion of our Company," said Smaiyra M. Million, Chief Executive Officer, Millennium Partners Sports Club Management.  "Opening additional clubs in key markets across the country, while introducing new options to our loyal Members such as our groundbreaking Jewel Box club concept, are integral components of our growth strategy.  As a company known for our unique large-scale clubs, it is an exciting opportunity for us to create and lead the development of this new concept.  We want to ensure that our Members have access to the unique gems our clubs have consistently provided, presented in a way that the fitness industry has not yet seen," added Million.

Millennium Partners Sports Club Management, is the operator of six premier health clubs in major urban markets, has been committed to helping its members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within state-of-the-art venues of unparalleled size.  In keeping with this commitment and the Company's  mission to create a community where their Members' lives are enhanced daily, the new properties will feature numerous five-star amenities coupled with technology including:   

• Paperless on-boarding experience utilizing iPads.
• RFID (Radio-Frequency Identification) technology for check-in and locker management.
• Interactive sales presentations and tours via Microsoft Surface technology.
• State-of-the-art Smart cardiovascular equipment that virtually tracks Members' workouts.
• Sunlit yoga and Pilates studios.
• REV cycling studio featuring simulated rides, races and tours set in locations across the world, with light effects and heart-rate monitoring capability.
• Exclusive Member lounge with contemporary furniture, complimentary WiFi, and access to MAC books, set in a changing high-tech environment.
• Modern, spacious locker rooms with integrated access to pristine saunas and salt-infused steam rooms. 
• Juice bar featuring locally sourced organic options.
• Innovative and stimulating Childcare.

Memberships for the Chestnut Hill location will be available for purchase beginning May 2012. 

About Millennium Partners Sports Club Management LLC:
Millennium Partners Sports Club Management LLC is an operator of six premier health clubs committed to helping Members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within state-of-the-art venues of unparalleled size. The sports and fitness clubs within the company's portfolio include: The Sports Club/LA complexes in Boston, Miami, San Francisco, Washington D.C and New York's Upper East Side as well as Reebok Sports Club/NY.  For more information, please visit the company's website at www.thesportsclubla.com.

SOURCE Millennium Partners Sports Club Management LLC