Miller Lite, Chef Aarón Sánchez And Thrillist Announce Summer Grilling Collaboration
Acclaimed Chef Creates Recipes with the Original Light Beer for Summer Grilling Season
CHICAGO, May 22, 2017 /PRNewswire/ -- Miller Lite, the original light beer, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. Get Grilling, a video series produced by Thrillist, will feature Sánchez creating great tasting, yet easy-to-make original grilling recipes that feature Miller Lite.
"Miller Lite is the ideal beer to add to any recipe or pair with a meal because of its light, flavorful taste," said Aarón Sánchez. "I have fond memories of hanging out with my friends and family during hot summer days, grilling and kicking back with a cold Miller Lite – which makes this partnership so rewarding."
Sánchez is a James Beard award-winning chef, restaurateur, philanthropist and cookbook author, known for his prowess with Mexican and Latin American cuisine. He co-starred on the Food Network hit-series, "Chopped" and "Chopped Junior." This summer, he will join the permanent judges' panel on the upcoming season of FOX's "MASTERCHEF" and "MASTERCHEF JUNIOR."
Through the partnership, Sánchez has created a wide range of recipes including dips, skewers, sandwiches, tacos and more that either incorporate or pair well with Miller Lite. All of the recipes are simple to make ensuring ample time this summer to hang out with family and friends.
"These recipes are original and great tasting, just like our beer," said Sheryl Rosa, director of marketing, Miller Lite. "We take pride in our authenticity and originality so we were immediately drawn to Aarón who holds true to himself and his craft."
To check out the recipes and how-to videos with Chef Aarón Sánchez, please visit www.MillerLite.com/grilling.
For more information on Miller Lite, visit www.MillerLite.com or www.Facebook.com/MillerLite and follow @MillerLite on Twitter.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of MillerCoors, the U.S. business unit of the Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
About Aarón Sánchez:
Aarón Sánchez is a James Beard award-winning chef, restaurateur, philanthropist and cookbook author. With locations in New Orleans and Baltimore, his restaurant Johnny Sánchez bridges traditional Mexican food with a modern approach. Sánchez is the author of two celebrated cookbooks – Simple Food, Big Flavor: Unforgettable Mexican-Inspired Recipes from My Kitchen to Yours and La Comida del Barrio. In 2016, he launched his own charity – the Aarón Sánchez Scholarship Fund where he aims to empower aspiring chefs from the Latin community to follow their dreams and attend culinary school in the United States. In summer 2017, he will join the permanent judges' panel on the eighth season of FOX's MASTERCHEF and MASTERCHEF JUNIOR. An avid tattoo lover, he is a partner of world-famous ink shop "Daredevil Tattoo" in New York City.
About Thrillist:
Thrillist means fun; we are the essential resource for how to spend your time and money. We're eaters, drinkers, travelers, and doers. We serve the curious and believe that new experiences are what drive the richest lives. We bring our passion, expertise, and taste to bear on the things that are truly worth your time and money. Life's for living, and that's why we're here. Today will be great. [Thrillist recently joined forces with NowThis, The Dodo and Seeker to form Group Nine Media.]
SOURCE Miller Lite
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