CHICAGO, May 29, 2013 /PRNewswire/ -- This summer, Miller Lite, the exclusive U.S. beer sponsor of the 2013 CONCACAF Gold Cup, is challenging soccer aficionados to prove their passion for the game by getting Miller Time haircuts. Legal-drinking-aged consumers in select markets who take on the challenge will have a chance to win VIP Gold Cup experiences and other prizes. The tournament kicks off July 7, in Pasadena, Calif., with matches played across the country throughout the month.
Miller Time-inspired haircuts will be offered at Miller Lite-hosted events in Chicago and Pasadena. Eligible consumers must rally three of their friends for a group of four in total, to join them in getting this haircut. The first eight participants will receive VIP tickets and the following 22 consumers who show up will get general admission tickets. Miller Lite has sponsored the Gold Cup tournament since 2005.
Event dates and locations:
- Chicago: June 2, Platinum Fades, 2123 S Ashland Ave.
- Pasadena, CA: July 7, Rose Bowl, Lot H
"Our consumers know and love the sport, and that passion rises to a higher level during Gold Cup," said Alberto Farias, Miller Lite Hispanic marketing manager. "There is nothing better than enjoying a heated game with good friends over a great-tasting Miller Lite. Now that's Miller Time."
Additionally, consumers can text "GOLD" to 28130 for their chance to win a VIP Miller Lite viewing experience for the final game at Chicago's Soldier Field, July 28. By entering this text-to-win promotion, fans also will be eligible to win a viewing party at their local bar or Miller Lite will deck-out their home with a large-screen television and Miller Lite gear to enjoy the games with their friends. In certain markets, the brand also will provide consumers with the chance to win prize packs that include four tickets to select regional Gold Cup games along with a $50 gas card to cover travel costs. The text-to-win promotion will be supported by the new Gold Cup-inspired Miller Lite packaging, available in select markets in the 18-pack of 12-ounce Punch Top cans and 16-ounce cans.
Miller Lite also will continue to support alcohol responsibility throughout the Gold Cup tournament, reminding legal-drinking-aged consumers to drink responsibly while watching the games. For more information about Miller Lite's support of Gold Cup, please visit www.Facebook.com/MillerLiteLatino.
CONCACAF "The Confederation of North, Central America and Caribbean Association Football" is one of six continental confederations of FIFA (Federation Internationale de Football Association) and serves as the governing body of football in this part of the world. It is composed of 40 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.