MILLER64 INVITES PEOPLE TO 'GO OUT. GO PLAY. GO64.' THIS SUMMER

Brand Partners with Former Professional Athletes to Celebrate Balanced Lifestyle

News provided by

MillerCoors

May 20, 2013, 12:00 ET

CHICAGO, May 20, 2013 /PRNewswire/ -- Miller64 today announced the launch of "GO64," a summer-long initiative to celebrate those living a balanced and socially-active lifestyle. The program officially kicks off Tuesday, June 4 (6/4), and will include local events, celebrity appearances, giveaways and social media.

On June 4, legal-drinking-age consumers in Boston, Chicago, Houston, Las Vegas and Tampa are invited to step away from their desks and get active at "GO64" celebrity-hosted events. The special events will feature meet-and-greets with the Miller64 celebrity ambassadors, live music, games, giveaways and sampling (where legal).

  • Las Vegas: 3-7 p.m. PDT at the Fashion Show; former pro basketball defensive star and current ESPN analyst Bruce Bowen will be there from 3-6 p.m.
  • Houston: 4-8 p.m. CDT at Ruggles Green; Robert Horry, one of pro basketball's all-time big-shot players, will be on site from 4:30-7:30 p.m.
  • Tampa Bay: 11 a.m.-3 p.m. EDT at Lykes Gaslight Square Park; former pro football fullback and six-time all-star Mike Alstott will host from 11 a.m.-1 p.m.
  • Chicago: 11 a.m.-3 p.m. CDT at Chicago Tribune Tower Plaza; former pro basketball point guard and member of three Chicago championship teams B.J. Armstrong will be there from 11 a.m.-2 p.m.
  • Boston: 11 a.m.-3 p.m. EDT at MIJA Cantina & Tequila Bar at Faneuil Hall Marketplace; former baseball great and current ESPN analyst Nomar Garciaparra will join the festivities from 11 a.m.-2 p.m.

With 64 calories, 2.4 grams of carbohydrates, less than 1 gram of protein and zero grams of fat per 12 ounces, Miller64 offers people the opportunity to feel good about their alcohol beverage choice.

"Miller64 is the refreshing beer that makes it easy to live a truly balanced and active lifestyle," said Elaine Obergfell, Miller64 marketing manager. "We're launching GO64 to celebrate like-minded beer drinkers on our favorite day of the year, 6/4. We hope it reminds them to go out and go play this summer and, of course, to reward themselves with a light, crisp Miller64 afterwards."

Along with the June 4 kick-off events, Miller64 will sponsor a web series from production and distribution company DBG called "The Sub." It will run beginning June 4 on select men's lifestyle and sports web sites within DBG's digital portfolio, as well as on FSN TV beginning in July, chronicling what happens when recreational sports teams are surprised with former professional athletes being placed on their roster. Fans can look forward to seeing such stars as Terrell Owens, Jennifer Kessy, Brandi Chastain, David Justice and Gary Payton showcasing their talents.

Legal-drinking-age fans can visit www.go64summer.com, www.facebook.com/miller64beer and follow @Miller64 on Twitter to discover the latest news, upload photos and get recognized by Miller64. Followers of @Miller64 who tweet using the hashtag #GO64 may have their photo featured in digital advertising.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors