"My schedule is always on the go but I cannot go without my iced latte, so I wanted to create something that is the perfect creamy, delicious, and naturally sweetened pick-me-up for any time of day," said Millie Bobby Brown, founder of Florence By Mills Coffee. "We've created four classic flavors to cater to every iced coffee lover, and they will be available at Walmart at a pocket-friendly price so that we can make delicious and indulgent iced coffee accessible to everyone."
With only 130 calories in each 11-fluid-ounce can and sold at an affordable price of $2.48, the lattes were created to be enjoyed daily. Each latte is packaged in fully recyclable aluminum cans and contains real milk. All four flavors are available for purchase on Walmart.com in six-pack, single-flavor format for $14.88. The individual cans in Original Chill, Vanilla Bliss and Mocha Delight will be available for purchase soon at select Walmart stores.
The brand will launch with four shelf-stable classic flavors:
- Original Chill: This perfectly balanced combo of coffee and creaminess will become your new go-to.
- Vanilla Bliss: This sweet and delicate latte has serious vanilla milkshake vibes.
- Mocha Delight: This luxurious and smooth latte will instantly satisfy those milk chocolate cravings.
- Caramel Drizzle: This silky smooth latte is an icy treat with a sweet and comforting golden heart.
"Millie's fans are year-round iced coffee enthusiasts, so it was essential to us that Florence By Mills Coffee deliver on both taste and value," said Danny Wright, CEO & Founder of Collab Coffee. "These lattes will be sold both at a competitive price and will be sold shelf-stable at Walmart for convenience, allowing us to engage with more iced coffee consumers and drive demand for Florence By Mills Coffee iced lattes all year round. The ready-to-drink coffee sector is experiencing huge growth and we aim to disrupt the main players through our competitive price points and incredible tasting coffee."
For more information, please visit florencebymillscoffee.com and follow @florencebymillscoffee on Instagram, Facebook and TikTok.
This collaboration was facilitated by Millie Bobby Brown's global licensing partner IMG. Millie is represented by WME, part of the Endeavor network alongside IMG.
About Florence By Mills Coffee:
For Gen Z by Gen Z: Florence By Mills Coffee is the go-to coffee brand created with love by actress Millie Bobby Brown for those looking for a fun and easy way to enjoy delicious coffee. Inspired by Millie's love for coffee and meaningful moments, the brand fuels Gen Z'ers with confidence so they can express their true selves with every sip. Florence By Mills Coffee is more than just a cup of coffee; it's a lifestyle, a community, and a daily dose of joy brewed for moments that matter. Florence By Mills Coffee (FBMC) is sold in the UK, Europe, and North America through its direct-to-consumer e-commerce site (florencebymillscoffee.com), as well as in online marketplaces such as Walmart and TikTok Shop UK.
About IMG:
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world's best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
About Collab Coffee:
Collab Coffee is revolutionising the coffee industry by integrating it with the dynamic creator economy, and in doing so making coffee more accessible and experiential to a new generation of coffee drinkers. Collab Coffee is the only specialty coffee partner that works with creators and businesses from source to shelf, with all the creative know-how in between.
Media Contact:
Power Digital
[email protected]
SOURCE Florence By Mills Coffee
Share this article