BILLERICA, Mass., Nov. 15, 2016 /PRNewswire/ -- MilliporeSigma today announced that its digital acquisition marketing team won the 2016 US Search award for "Best In-House" team. The awards recognize organizations, agencies and individuals for excellence in search and digital marketing.
"With more than 300,000 products, our website allows our customers in nearly every country to more easily find the exact products they need to advance their research," said Silji Abraham, Chief Information Officer, MilliporeSigma. "Our digital acquisition team pioneered and implemented a centralized initiative to manage all customer acquisition channels. This is definitely a team award that reaffirms the strength of our digital abilities and ecommerce platform."
MilliporeSigma's digital acquisition team built and scaled search advertising at the company to include more than two million active keywords in AdWords alone, driving increased traffic to the website.
In its fourth year, the US Search Awards is the largest recognition of search, paid search and digital marketing in the US, attracting hundreds of entries from some of the leading search and digital agencies and professionals.
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About the Life Science Business of Merck KGaA, Darmstadt, Germany
The life science business of Merck KGaA, Darmstadt, Germany, which operates as MilliporeSigma in the U.S. and Canada, has 19,000 employees and 65 manufacturing sites worldwide, with a portfolio of more than 300,000 products enabling scientific discovery. Udit Batra is the global chief executive officer of MilliporeSigma.
Merck KGaA, Darmstadt, Germany completed its $17 billion acquisition of Sigma-Aldrich in November 2015, creating a leader in the $125 billion global life science industry.
Merck KGaA of Darmstadt, Germany is a leading company for innovative and top-quality high-tech products in healthcare, life science and performance materials. The company has six businesses – Biopharmaceuticals, Consumer Health, Allergopharma, Biosimilars, Life Science and Performance Materials – and generated sales of €12.85 billion in 2015. Around 50,000 employees work in 66 countries to improve the quality of life for patients, to foster the success of customers and to help meet global challenges.
Merck KGaA, Darmstadt, Germany is the world's oldest pharmaceutical and chemical company – since 1668, the company has stood for innovation, business success and responsible entrepreneurship. Holding an approximately 70 percent interest, the founding family remains the majority owner of the company to this day. Merck KGaA, Darmstadt, Germany holds the global rights to the name and the trademark "Merck" internationally except for the United States and Canada, where the company operates as EMD Serono, MilliporeSigma and EMD Performance Materials.