GOLDTHWAITE, Texas, Nov. 10, 2015 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Mills County State Bank, an FDIC-insured hometown bank headquartered in Goldthwaite will introduce the Buzz Points shop local loyalty and rewards program to its customers throughout Mills, Brown and Hamilton counties. Free for consumers, Buzz Points allows bank customers to earn rewards while supporting the local economy by using their debit and credit card for everyday shopping.
"Since our bank serves several small communities comprised primarily of independent business owners, it is important that any program we introduce to our customers embraces the shop local movement to help shop owners survive and thrive," said Steve Patrick, President of Mills County State Bank, Goldthwaite. "We've seen what Buzz Points has done to help similar communities, and we are pleased to be able to offer some new marketing tools and technology to businesses that may not otherwise be able to afford them while also rewarding our customers for shopping locally. Each of our branches is committed to supporting local nonprofits, so we are dually pleased that this program facilitates charitable donation options as well."
Buzz Points has created a new generation of loyalty rewards that works with community financial institutions and local businesses to engage mutual customers. Mills County State Bank customers can earn points by using their debit and credit cards whenever they shop, but they earn more points for shopping with local businesses. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers.
"For more than a century, Mills County State Bank has provided important financial services to the people who live, work and own businesses in Goldthwaite and surrounding communities," said Dwayne Spradlin, CEO of Buzz Points. "While their history dates back to 1888, the bank is committed to offering the latest technology to deliver on its 'Where Service Makes the Difference' message. By launching Buzz Points, Mills County State Bank will be able to provide area small merchants with cutting-edge marketing technology, while offering consumers a way to support their hometown economy and the businesses that meet their daily needs."
Bank customers enrolled in the free program earn points automatically through debit and credit card purchases that can be redeemed easily for gift cards, cash cards and donations to local nonprofits using the Buzz Points web interface or mobile app that allows users to track, manage and redeem points. A continually expanding network of 75,000+ businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are in the United States.
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. Buzz Points provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.
SOURCE Buzz Points, Inc.