Minacs Streamlined Client Process and Facilitated the Flow of Information to Customer
FARMINGTON HILLS, Mich. and TORONTO, June 8, 2015 /PRNewswire/ -- Minacs, a global business solutions company, announced it has won the 2015 CRM Excellence Award awarded by CUSTOMER magazine, published by the global media company TMC.
Gus Gikas, Minacs Chief Delivery Officer for North America said about the award, "For our client, a New Media pioneer, we brought together its culture of non-scripted, personalized customer interactions with our CRM best practices. We focused on reducing customer effort through simple, conversational empathy in every engagement, rather than compliance and transactions." Gikas added, "In addition to delivering operational performance and continuous improvement, we've enhanced our client's strategic flexibility and scalability throughout our partnership. We're honoured to be recognized by the CUSTOMER magazine for our work with this media maverick."
Rich Tehrani, TMC CEO and Group Editor-in-Chief, said, "The 16th Annual CRM Excellence Award honors Minacs for being a true CRM partner to its customers and clients. Minacs has demonstrated to CUSTOMER magazine that it improved the processes of its clients' businesses by streamlining and facilitating the flow of information."
Throughout the three-year relationship, Minacs has supported the client in its multi-device, multi-channel, and multi-country growth. The client grew by about six times in advisor strength and call volumes. Minacs not only supports this client's UK calls from a US center, but also most recently added a Jamaica-based nearshore chat support. It "variable-ized" and reduced cost of service by 18% for the client and reduced customer dissatisfaction (DSAT) by 14.5%. Find out more about this unique customer case study.
The 2015 CRM Excellence Award winners have been chosen on the basis of their product's or service's ability to help extend and expand all-encompassing customer relationship, covering the entire enterprise, as well as the entire customer lifecycle.
About Minacs
Minacs is a leading outsourcing business solutions partner to global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare, and public sectors. 21,000 Minacs experts across 35 centers worldwide deliver customer experience, marketing, and back office solutions to power superior business results for clients.
Visit www.minacs.com to learn more about Minacs' solutions for global enterprises and their customers.
Contact:
Deb Katz, Executive Director, Marketing & Communications
248-324-6168
[email protected]
SOURCE Minacs
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