Your taste buds won't know what hit 'em
HERSHEY, Pa., March 12, 2025 /PRNewswire/ -- Brace yourself, snack lovers – the candy aisle just got a next-level upgrade. Meet Jolly Rancher Freeze Dried, a bold twist on the fruity flavors you love, now with an airy, melt-in-your-mouth crunch. This isn't just candy. This is a taste explosion.
Freeze dried candy is exploding as one of 2025's hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 1. But it's not just sales that are booming—it's a full-fledged social media phenomenon. With #freezedriedcandy receiving over 4.7 billion views on TikTok, fans can't get enough of the irresistible crunch, intensified taste, and mesmerizing freeze-drying process. Internal research shows that there is an unmet demand for unique flavor and texture experiences and Jolly Rancher is stepping in to bring its huge fruit flavors to the freeze-dried craze.
Using cutting-edge freeze-drying tech, we've transformed our signature varieties—Green Apple, Blue Raspberry, and Watermelon—into light, ultra-crunchy bites that puff up in size and deliver a punch of flavor with every bite. This innovative process removes moisture while intensifying Jolly Rancher's bold fruit flavors, creating an amplified burst of fruity intensity and the ultimate sensorial experience candy lovers won't be able to resist.
"Jolly Rancher Freeze Dried isn't just a new way to snack—it's a total flavor revolution," said Vivek Mehrotra, senior manager of equity & activation at Jolly Rancher. "It's an entirely different way to experience Jolly Rancher—unexpected, playful, and, of course, impossibly fruity."
New Jolly Rancher Freeze Dried is available now in a 3.1oz pack at retailers nationwide.
Pro tip: You'll want to grab an extra bag—because with just one crunch, you'll be hooked.
Pricing is at the sole discretion of the retailer.
SOURCE:
¹ Grand View Research (2024). Freeze Dried Candy Market To Reach $2,376.1 Million By 2030
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company
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