DENVER, Jan. 11, 2017 /PRNewswire/ -- Today, national cosmetics and personal care brand, Mineral Fusion, announces its color cosmetics collection has been officially verified by the Environmental Working Group (EWG). With products marked with EWG VERIFIED™, Mineral Fusion contributes to EWG's mission of further educating and empowering consumers to make better choices for their health.
"We are completely committed to creating safe and effective products for all, so partnering with the Environmental Working Group was an obvious choice for us," says Tim Schaeffer, Senior Vice President of Marketing at Mineral Fusion. "With new personal care brands popping up every day, we want to assure our customers that they can trust us as a source for innovative beauty solutions without sacrificing formula integrity."
Mineral Fusion's color cosmetics collection is 100% vegetarian, with most products 100% vegan, and ranges from foundations to eyeshadows to blushes. Formulated with mineral-rich ingredients, the brand offers a wide variety of universally-flattering shades created specifically to leave skin in better condition than before. The brand prides itself on offering on-the-go women with healthy color cosmetics that meet real world performance. Mineral Fusion products are eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, all of which result it in being one of the more popular EWG VERIFIED™ brands.
In receiving the EWG VERIFIED™ stamp of approval, consumers now have full transparency. Mineral Fusion has the most EWG VERIFIED™ products, with 110 licensed items. The ingredients used in this leading natural cosmetics brand will be easily identified as free of potentially harmful chemicals and contaminants commonly found in consumer goods.
"The EWG VERIFIED™ program holds companies on the front line of making the healthiest products to an even higher standard," said Ken Cook, EWG president and cofounder. "Mineral Fusion has complied with our strictest requirements and policies. I'm encouraged that our mark will appear on more than 100 Mineral Fusion products to make shopping easier for overwhelmed consumers who want to quickly find color cosmetics that are better for their health."
Since its inception in 2006, Mineral Fusion has been dedicated to formulating healthy and effective personal care products while contributing to the wellbeing of its community. To kick off the partnership, Mineral Fusion is offering 25% off its EWG VERIFIED™ color cosmetics on MineralFusion.com, with sales starting today, January 11, 2017 through January 25, 2017.
EWG VERIFIED™ serves as a mark of approval awarded to products that meet EWG's rigorous verification criteria which includes compliance with strict ingredient standards, good manufacturing practices and robust labeling.
EWG launched the verification program in 2015, which takes its Skin Deep® cosmetics database one step further. Skin Deep is a free consumer tool with online profiles and ratings for more than 60,000 cosmetics and personal care products. The database scores products and ingredients for their potential hazards and health concerns on a scale of 1 – 10.
EWG strives to empower people to live healthier lives in a healthier environment and gives consumers the resources they need to choose products they can trust.
For more information about Mineral Fusion, please contact Linsey Tilbor of Behrman Communications at [email protected]
ABOUT MINERAL FUSION
Based in Denver, CO., Mineral Fusion is a North Castle Partners portfolio company. The brand began as a mineral cosmetics brand in 2006, and has since then become the leading natural cosmetics and personal care brand. Its innovative collection of antioxidant-enhanced, mineral-rich cosmetics, hair care, body care, skincare, and nail-care products are infused with active ingredients that deliver wide-ranging benefits of minerals to revitalize, nourish and protect. All of the products within the Mineral Fusion portfolio are safe for all skin types, eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, 100% Vegetarian, and most are 100% Vegan. In addition to its dedication to creating natural, healthy and effective products, the brand is also committed to contributing to the wellbeing of our community – the pursuit of Minerals on a Mission™. Mineral Fusion is available at Whole Foods Markets nationwide and fine health food stores. For more information on Mineral Fusion visit www.mineralfusion.com.
The Environmental Working Group is a nonprofit, nonpartisan organization dedicated to protecting human health and the environment. Its mission is to empower people to live healthier lives in a healthier environment. Learn more at www.ewg.org.
SOURCE Mineral Fusion