Mini Babybel® Cheese Introduces New Mozzarella Variety

Mini Babybel® Has Launched a New Family Favorite Flavor to Appeal to Taste Buds of All Ages

CHICAGO, March 5, 2013 /PRNewswire-USNewswire/ -- Mini Babybel® has announced the launch of new mozzarella-style Mini Babybel® cheese. The new variety joins the expansive portfolio of natural, individually portioned snacking cheeses that includes Mini Babybel® Original, Light, Sharp Original, White Cheddar, Gouda, Cheddar and Bonbel®. With Mini Babybel®, cheese lovers of all ages can enjoy the irresistible taste of a rich and creamy treat with the nutrition of a wholesome, everyday snack.

"Our team is thrilled to introduce the newest flavor of Mini Babybel. Mild, creamy, and absolutely delicious, new mozzarella is the perfect snack or lunch addition for the whole family," said Dan Waters, Marketing Director at Bel Brands USA, parent company to Mini Babybel®. "We know that mozzarella is a favorite flavor among snack cheese lovers, so we've packaged all of its greatest elements into the tasty, portion-controlled form of Mini Babybel. With the introduction of this new variety we now have yet another satisfying snack option everyone can feel good about enjoying."

Good sources of calcium and protein with 80 calories[i] or less, Mini Babybel® cheeses have been bringing smiles to the faces of families for 34 years with delicious, creamy flavors and unique red wax that seals in flavor and nutrition at its peak. The new Mini Babybel® Mozzarella has 50 calories, 6 grams of protein, and 20 percent daily calcium in each tasty portion. With limitless pairing options, these individually portioned cheeses create a one-of-a-kind snacking experience every time a piece is unwrapped.

Look for new Mini Babybel® Mozzarella in 10-count nets at your local grocery store. For nutritional information and local retailers, visit www.thelaughingcow.com.

About Bel Brands USA: Individually wrapped and portion-controlled, The Laughing Cow® Cheese Wedges, Mini Babybel® Cheeses and Smooth Sensations™ Cream Cheese Spread are the most popular brands owned by Bel Brands USA Inc, a subsidiary of Fromageries Bel.  A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Mini Babybel®, other USA favorites include popular cheese spreads marketed under Boursin®, Kaukauna® and WisPride® labels.

[i] See nutrition information for fat and saturated fat

SOURCE Bel Brands USA