Mini Babybel® Turns Lunchtime Into Fun Time With Free Custom Lunchbox Program

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Jul 05, 2016, 09:00 ET

CHICAGO, July 5, 2016 /PRNewswire/ -- Mini Babybel® - the individually portioned, rich and creamy, red-wax-wrapped cheese – is saving lunchtime by giving away 10,000 free custom lunchboxes just in time for the back-to-school season. From July 1 through August 31, 2016, creative minds of all ages are encouraged to rescue their lunch from bland and boring with a custom designed lunchbox as fun as the delicious cheese they can put inside.

Mini Babybel(R) - the individually portioned, rich and creamy, red-wax-wrapped cheese - is saving lunchtime by giving away 10,000 free custom lunchboxes just in time for the back-to-school season. From July 1 through August 31, 2016, creative minds of all ages are encouraged to rescue their lunch from bland and boring with a custom designed lunchbox as fun as the delicious cheese they can put inside.

"By giving kids and families a chance to design their own lunchboxes, lunchtime becomes an exciting time to show-off their personalized lunchbox and the packed lunch within," said Dan Waters, chief marketing officer at Bel Brands USA, parent company to Mini Babybel. "Mini Babybel is committed to saving lunchtime from the bland and boring by making it fun and delicious with its convenient, 100 percent natural cheese."

Consumers can design their own free lunchbox and turn lunchtime into fun time at www.LunchboxByBabybel.com. In a few simple steps, individuals can choose from four designs, and can color the design with pre-selected colors and complete the lunchbox with personalized text.

A total of 10,000 custom lunchboxes will be given away, with a per-day limit to ensure lunchboxes are available throughout the promotion dates. Once the daily limit is reached, consumers are encouraged to return to the website the following day to create their lunchboxes. The lunchboxes and shipping are free to consumers and no purchase is necessary. There is a limit of two lunchboxes per household and participants must be 18 years or older.

Whether enjoyed in a custom lunchbox or as an after school snack, Mini Babybel is a delicious and nutritious choice for the whole family. Mini Babybel is a 100 percent natural cheese with a rich and creamy taste that delivers at least four grams of protein and 15 percent of an individual's daily calcium needs. To learn more about Mini Babybel, or for nutritional information and local retailers, visit www.mini-babybel.com.

About Bel Brands USA: Individually wrapped and portion-controlled, The Laughing Cow^® Cheese Wedges and Mini Babybel^®Cheeses are the most popular brands manufactured by Bel Brands USA Inc, a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Mini Babybel^®, other USA favorites include popular cheese spreads marketed under Boursin^®, Kaukauna^® and WisPride^® labels.

Press Contact:
Porter Novelli
Erica Baldwin
212-601-8032
[email protected]

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SOURCE Bel Brands USA