Minibar Delivery Launches On-Demand Platform In San Diego, Denver And Minneapolis

NEW YORK, June 8, 2015 /PRNewswire/ -- Minibar Delivery (www.minibardelivery.com) -- the fast-growing technology company that provides on-demand access to wine, liquor, beer and more -- today announced its expansion to three new markets: San Diego, Denver and Minneapolis. The launch also marks the beginning of a collaboration with Absolut Vodka with the introduction of their new product Oak by Absolut.  Oak by Absolut is a new product from Absolut combining original Absolut vodka, barrel rested vodka, and vodka rested on oak, which is being introduced exclusively in these three cities this summer.  Through Minibar, residents of San Diego, Denver and Minneapolis will be able to receive delivery with a few taps of a button and be one of the first to taste Oak by Absolut.

Available on web, iOS and Android, Minibar provides consumers with the best way to shop for wine, spirits, beer, mixers and more, by connecting users with a local liquor store for fast on-demand delivery within 30-60 minutes. The platform also provides tasting notes, pairing recommendations, cocktail recipes, an option to send gifts for special occasions, and features a "Party Planning Tool" which allows users to quickly determine how much of each spirit is needed to plan the perfect party, whether at home or in the office. In addition to offering users an easy and hassle-free way to stock their spirits, mixers, bar supplies and other items are also available, making Minibar a one-stop destination for all drinking needs. Delivery in these three markets is free for the first month of service; a $5.00 delivery free will apply to every order thereafter.

Lara Crystal and Lindsey Andrews, co-founders of Minibar stated, "Absolut is such an iconic brand, and we're thrilled to be collaborating with them on their new product launch in these three markets and introduce Oak by Absolut to Minibar consumers. Our customer base demands exceptional service and access to the most current products in the market. This partnership continues to solidify our position as the leading on-demand spirits platform in the country that exceeds expectations by offering a robust selection of items with unparalleled service."

"Absolut Vodka is a brand that continuously focuses on innovation and pushing the boundaries, both with our products and the way we engage with our consumers," said Nick Guastaferro, Director, Absolut Vodka, Pernod Ricard USA. "Minibar provides a new, innovative way for consumers to purchase and interact with our products, and we are pleased that we can collaborate with them to have Oak by Absolut in our three launch cities."

As of June 1st, Oak by Absolut is available for purchase on the Minibar app and website.  In order to adhere to legal age requirements for alcohol purchase, Minibar users must confirm they are of legal drinking age prior to order. Upon delivery, each vendor is responsible for verifying the customer's I.D., ensuring they are of legal drinking age. Those unable to produce such information will be charged a $20 restocking fee, billed to the card on file.

ABOUT MINIBAR
Minibar provides on-demand access to wine, liquor, beer, mixers and more. Launched in February 2014, Minibar gives users an easy and hassle-free way to stock their spirits. Available in New York, Los Angeles, Washington D.C., Chicago, San Francisco, Miami, Dallas, Houston, Minneapolis and other cities across the U.S. For more info, visit www.minibardelivery.com.

ABOUT THE MINIBAR TEAM
Minibar co-founders Lindsey Andrews and Lara Crystal met at Wharton Business School and have over 15 years of e-commerce experience and a proven track record of building and growing online businesses. Lara previously was a founding member at Rent the Runway, an e-commerce business that rents luxury clothing and accessories to women, where she served as the Vice President of Marketing. Lindsey, meanwhile, spent her career in consumer products at Fresh Direct and Soap.com; she most recently helped launch Wag.com and built it into a leading pet e-commerce business within two years.

ABOUT OAK BY ABSOLUT
Absolut is redefining what to expect from vodka with the introduction of Oak by Absolut – a brand new product featuring a combination of original Absolut Vodka, barrel rested vodka and vodka rested on oak.  Oak by Absolut has a brand new depth of character and richness with a smooth and subtly smoky flavor, with notes of vanilla, caramel and toasted oak.  Oak by Absolut is only available in a few select markets including Denver, Minneapolis and San Diego, with expansion to further cities in the Fall.  For more information, please visit http://www.absolut.com/us/oak/.

SOURCE Minibar