MiniLuxe Opens Ninth Boston-Area Store in The Shops at Prudential Center

Nail, waxing, and beauty innovator continues hometown expansion of salons focused on hygiene, service quality, and fair labor practices

May 27, 2015, 14:18 ET from MiniLuxe

BOSTON, May 27, 2015 /PRNewswire/ -- Today MiniLuxe, a pioneering provider of nail, brow, and waxing services opened its newest location in the Prudential Center in Boston's historic Back Bay. This opening is a part of the company's national growth plans to double its number of stores in the next year.

This opening will mark MiniLuxe's ninth Boston location - and its tenth salon nationwide. The Boston-born business launched eight years ago and opened its first out-of-state location in Dallas, TX this year. MiniLuxe was founded to reset the standards in the nail industry across hygiene and labor practices, service quality, and client experience. The newest store joins a host of premium retailers in The Shops at Prudential Center.

MiniLuxe is committed to elevating the standards of the nail and waxing industry. Every location has a Clean Lab that uses the same ultra-sonic debris removal and auto-claving machines found in hospitals to clean surgical-grade instruments. Nail files, buffers, and any other non-metal instruments are offered to clients after each use or disposed, and MiniLuxe technicians never "double-dip" waxing tools. MiniLuxe also applies its high standards to its employment practices, offering its full-time technicians, estheticians, and store management access to profit-sharing, health benefits, and paid time off.

"Boston loves MiniLuxe and we are excited to continue to grow this business here in our hometown," said MiniLuxe CEO Sue Thirlwall. "Being in the heart of the city, we get to be a part of that Boston energy, so coming to The Shops at Prudential Center is an easy choice for our new location. We look forward to joining the other great retail brands offered there and welcoming a new clientele to MiniLuxe."

The MiniLuxe menu of services includes nail, brow, and waxing services. They also offer services for birthdays, bridal and wedding showers, corporate occasions and other special events. MiniLuxe Prudential Center, located by lululemon athletica, is open Monday to Saturday from 8 a.m. to 9 p.m. and on Sunday from 9 a.m. to 8 p.m. The address is 776 Boylston Street, Suite 5, Boston, MA 02199.

Founded in 2007, MiniLuxe has consistently won "Best of Boston" awards for its environmentally-friendly products, architectural store design, and focus on quality and hygiene. The investor group behind MiniLuxe is recognized for its experience as backers of brands such as Chipotle, Blue Bottle Coffee, and Lemonade.

For more information and to book appointments, please visit For up-to-date news, events and promotions follow @MiniLuxe on Twitter.

About MiniLuxe 
MiniLuxe, a nail and waxing services provider best known for its medical-grade hygiene, service, and client experience, was founded in 2007 in Boston. MiniLuxe operates 10 locations in the Boston area and Dallas. With the brand's dedication, care and concern for its clients and employees, MiniLuxe has reset expectations and created new standards of hygiene, health, and safety in the nail care industry.