Minnesota Chamber of Commerce Switches to BroadPoint Engage to Power Its Pro-Business Mission

BETHESDA, Md., May 12, 2016 /PRNewswire/ -- Aiming to strengthen connections among its 2,300-plus member businesses, serve their evolving needs and enhance advocacy for pro-business causes, the Minnesota Chamber of Commerce selected BroadPoint Engage, powered by Microsoft Dynamics CRM Online, as its new chamber management system.

"It's common for member-based organizations to outgrow their legacy chamber management, member management or association management system (AMS) and realize it can't scale to meet their goals," said Tom Condon, Vice President of Enterprise Solutions at BroadPoint.

"Now, the Minnesota Chamber rivals the sophistication of a commercial business in terms of lead generation and nurturing relationships. The ability to easily recruit, retain and bring members together in the interest of mutual growth definitely advances its pro-business mission," Condon concluded.

BroadPoint Engage transforms Microsoft Dynamics CRM Online into a tailor-made membership management solution. Engage enhances CRM with powerful new capabilities for community building; membership, committee and chapter management; events management; marketing outreach; and membership analytics.

At the Minnesota Chamber, users across departments now have unified view of their members, with the power to quickly view and report on a member's history, preferences and various activities. Anyone in the organization can easily target outreach at the micro level based on geography, demographics, psychographics and past behavior.                                                                   

What this means for members: a more consistent, more personal experience at every touchpoint. For the Minnesota Chamber it means the ability to rapidly connect, network and rally member businesses around common interests and causes. 

Gaining intelligence and efficiency

The Microsoft Dynamics platform generates actionable intelligence by integrating data from multiple systems—events, membership, sales, advocacy, finance and more—and consolidating it into one centralized location.

"We have lots of data coming in from multiple sources across our organization," said Annette Kojetin, Director of Finance at Minnesota Chamber of Commerce, "We've never had any way to centralize it, analyze it or truly use it to our advantage on a large scale.

Engage will allow us to better manage all of our interactions while saving considerable time and effort in the process."

Backed by a billion-dollar cloud

The Minnesota Chamber selected the cloud-hosted version of BroadPoint Engage—an ideal option for organizations without significant IT infrastructure and resources. Microsoft has invested more than a billion dollars to create its world-class cloud infrastructure and ensure the most secure cloud service available. The cloud solution also offers potential integration with familiar Microsoft Office 365 productivity tools, including Outlook and Excel, at a low cost of ownership and maintenance.

"Member organizations like the Minnesota Chamber need a management solution that's easy to use, mobile, flexible and effective for reaching various audiences," said John O'Donnell, Dynamics CRM Online Partner Recruit / BDM at Microsoft. "Engage fulfills all of these requirements and then some, and is backed by BroadPoint's deep understanding of the unique requirements of membership organizations." 

About the Minnesota Chamber of Commerce
The Minnesota Chamber of Commerce is the state's largest and premier business organization, representing more than 2,300 businesses of all types and sizes across Minnesota. It provides a variety of member services to address evolving business needs. As part of its mission, the Chamber proactively leads the business community statewide to advance pro-business, responsible Minnesota public policy that creates jobs and grows the economy. www.mnchamber.com 

About BroadPoint
Since 2001, BroadPoint has helped hundreds of membership and not-for-profit organizations increase member engagement, elevate financial performance and gain mission-critical intelligence.

We offer integrated AMS, CRM, ERP and business intelligence solutions, in the cloud or on-premise, powered by leading technology providers such as Microsoft, NetSuite and Advanced Solutions International (ASI).

Headquartered just outside Washington, DC, BroadPoint serves over 400 clients across the United States. www.broadpoint.net

Contact: Steven LaGow, Email, 301-634-2478

SOURCE BroadPoint

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