SAN MATEO, Calif., March 1, 2017 /PRNewswire/ -- Mintigo, is the pioneer of predictive marketing with the deepest data in the B2B industry. Now, the Mintigo artificial intelligence technology platform is being extended directly to provide actionable sales intelligence to CRM systems.
Mintigo's new application uses artificial intelligence to identify the "Who, What, Why, and How?" of the sales process. To be more specific, "Who" will buy from your company, "What" will they buy from you, "Why" they need it, and "How" you should engage them in a meaningful conversation. Mintigo serves predictive insights, purchase intent, and sales message guides into an easy user interface that is directly accessible within CRM systems, such as Salesforce.Com, Oracle Sales Cloud and Microsoft Dynamics.
"Mintigo is using various artificial intelligence techniques to achieve a common goal: helping our customers vastly improve their sales outcomes," says Atul Kumar, Chief Product Officer at Mintigo. "We offer predictive intelligence and contextual sales messages that help the account executive, business development rep or inside sales rep engage their customers in a real and impactful way."
Successful selling takes enormous research to qualify and understand buyer needs; AI driven applications are helping sellers to engage the right prospects with the right message, at the right time. Enterprises adopting Mintigo's Predictive Sales Coach are already seeing results. One such example is CA Technologies:
"We as marketers love the ability to provide sales collateral directly in Mintigo Sales Coach, providing a single pane of glass for sales reps to quickly understand marketing indicators and related content to then have an effective conversation with a customer or prospect," says Jennifer Erickson, Senior Director, Global Field & Partner Marketing of CA Technologies.
It is believed by many experts that this year, artificial intelligence or "AI", will become integral to every competitive sales process. AI describes the ability for a machine to carry out tasks intelligently and adapt as a human would. Utilizing AI for sales is exceptionally powerful because it eliminates the chance for human error and automatically arms salespeople with a deeper knowledge of their prospects and customers, guiding them with appropriate messages.
"Predictive is becoming a critical factor for successful teleprospecting," says Kerry Cunningham, Sr. Research Director of Demand Creation Strategies at SiriusDecisions. "It helps by ensuring that reps are investing their time in the accounts that are most likely to buy. The insights used in prioritizing accounts can then be used to make prospecting calls both more productive and a better experience for the prospects."
Mintigo customer, Oracle, will help debut Predictive Sales Coach in a formal presentation at the Sales Hacker Revenue Summit in San Francisco March 7th and 8th, 2017.
"Artificial intelligence and predictive analytics will make the sales process much more efficient and profitable for everyone," explains John Bara, President and CMO of Mintigo. "We are excited to share the AI capability of Sales Coach with our customers and look forward to seeing the positive impact it will have on their sales results."
For more information, please visit www.Mintigo.com.
Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo's predictive marketing and sales platform powered by AI helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.
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