Minute® Rice Challenges Consumers to Showcase Their Inner Chef in Holiday Recipe Contest
Industry Leader in Instant Rice Category Partners with Allrecipes.com, Inviting Consumers to Share Their Favorite Holiday Recipe for a Chance to Win a Dash of Cash, now through December 7, 2014
HOUSTON, Nov. 4, 2014 /PRNewswire/ -- Today, Minute® Rice announces the Love Every Minute™ Holiday Recipe Contest in partnership with Allrecipes.com, the world's largest social community for home cooks.
In the spirit of holiday giving, home cooks have the opportunity to share their favorite Minute® Rice holiday recipes for a chance to win a Grand Prize of $1,500 cash or one of two other cash prizes. Contestants can enter the contest by visiting www.Allrecipes.com/holidayrecipecontest.
"Though preparing holiday meals can oftentimes be time-consuming and stressful, with convenient and quick Minute® Rice, home cooks can easily create delicious dishes and enjoy more time with their family and friends," said Paul Galvani, Senior Vice President of Marketing, Riviana Foods Inc., the makers of Minute® Rice. "Our customers are incredibly creative. They use Minute® Rice in all kinds of recipes, ranging from breakfast to dinner, desserts and snacks. We're excited to see what they create for the holidays."
To enter the contest, consumers must submit an original recipe, which includes any Minute® Rice product, a list of ingredients and amounts, and preparation method. Contestants are also asked to write 100 words on how Minute® Rice makes it easy to love hosting holiday meals for family and friends.
The recipe submissions will be judged on taste, appearance, ease of preparation and originality. The contestant whose entry achieves the highest total score across all judging criteria will be awarded the Grand Prize of $1,500 cash. The first runner-up will be awarded a cash prize of $350, and the second runner-up will be rewarded a cash prize of $150. Additionally, five honorable mention prizes will be awarded.
To learn more about the Minute® Rice Love Every Minute™ Holiday Recipe Contest, including the Official Rules, please visit www.Allrecipes.com/holidayrecipecontest. Valid entries will be accepted from 9:00 a.m. Pacific Time on November 3, 2014 until 11:59:59 p.m. Pacific Time on December 7, 2014. Limit of one (1) entry per person.
For more information about Minute® Rice products, visit the website at www.minuterice.com, and to learn more about additional promotions, check out the brand on the following social media sites: Facebook.com/MinuteRiceUS, Twitter.com/MinuteRiceUS, Pinterest.com/MinuteRiceUS, Instagram.com/MinuteRiceUS and YouTube.com/MinuteRiceUS.
Disclaimer: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States and the District of Columbia, 18 and older. Contest ends December 7, 2014. Subject to complete Official Rules.
About Riviana Foods Inc.
Riviana Foods is the largest processor, marketer and distributor of branded and private label rice products in the United States with well-known brands such as Minute®, Success®, Mahatma®, Carolina®, River®, Water Maid®, Gourmet House®, Blue Ribbon®, Wonder®, Comet® and Adolphus®. Based in Houston, Texas, Riviana is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company.
Ebro Foods' other subsidiary in North America, New World Pasta, is the largest branded dry pasta manufacturer in North America and is headquartered in Harrisburg, Pennsylvania. New World Pasta has leading brands such as Ronzoni®, Creamette®, Skinner®, San Giorgio®, Prince®, Catelli®, American Beauty®, No Yolks®, Wacky Mac® and Light & Fluffy®.
About Allrecipes.com
Allrecipes.com, the world's largest social community for home cooks, receives more than 1 billion annual visits from family-focused women who connect and inspire one another through shared recipes, photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social media site has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes.com is a global, multi-platform brand providing insights into the lives of women everywhere based on activity from 18 websites and mobile sites, three mobile apps, and 14 eBooks serving 23 countries in 13 languages.
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SOURCE Minute Rice
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