GLENVIEW, Ill., Jan. 9, 2013 /PRNewswire/ -- Today Kraft announced that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on February 3, 2013.
"Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans," said Doug Weekes, VP of Refreshment Beverages for Kraft. "So it's only fitting that our game-changing liquid water enhancer will lead the new Kraft onto the world's largest advertising stage during this year's Super Bowl."
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.