MiO Liquid Water Enhancer Teams Up with Columbia Pictures/Metro-Goldwyn Mayer Pictures' "22 Jump Street" to Give Consumers a Full Ride

NORTHFIELD, Ill., June 19, 2014 /PRNewswire/ -- MiO Liquid Water Enhancer is teaming up with Columbia Pictures/Metro-Goldwyn-Mayer Pictures' "22 Jump Street," which opened in theaters June 13, 2014, to launch the MiO Full Ride Giveaway sweepstakes, with two grand prize winners choosing their ultimate "full ride" – a new 2014 Chevy Camaro or $25,000 to apply towards college tuition. 

"MiO is all about giving our fans the freedom to make it original by customizing the perfect beverage, so naturally we're giving them the same power to customize their very own sweepstakes," said Luke Cole, Senior Brand Manager for MiO.  "The film '22 Jump Street,' with its humorous approach and college setting, felt like a natural platform for us to reach our target consumers and fulfill their desire to break away from the ordinary."

The MiO Full Ride Giveaway is currently live and will extend through August 31. In addition to the grand prize drawing, the sweepstakes also features weekly drawings for bonus prizes. Consumers can enter by texting "drinkMiO" to 35350 or via an online form by visiting https://mio.promo.eprize.com/sweeps.

For official sweepstakes rules, terms and conditions, visit https://mio.promo.eprize.com/sweeps. To learn more about MiO Liquid Water Enhancer, follow on Facebook and Twitter.

ABOUT "22 JUMP STREET"
In " 22 Jump Street," after making their way through high school (twice), big changes are in store for officers Schmidt (Jonah Hill) and Jenko (Channing Tatum) when they go deep undercover at a local college. But when Jenko meets a kindred spirit on the football team, and Schmidt infiltrates the bohemian art major scene, they begin to question their partnership.  Now they don't have to just crack the case - they have to figure out if they can have a mature relationship.  If these two overgrown adolescents can grow from freshmen into real men, college might be the best thing that ever happened to them.  Directed by Phil Lord & Christopher Miller.  Screenplay by Michael Bacall and Oren Uziel and Rodney Rothman, from a story by Michael Bacall & Jonah Hill, based on the television series "21 Jump Street" created by Patrick Hasburgh & Stephen J. Cannell.  The film is produced by Neal H. Moritz, Jonah Hill, and Channing Tatum.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

SOURCE Kraft