MIPTV 2012 Presents the Second Annual Brand of the Year Award

PARIS, Feb. 6, 2012 /PRNewswire/ -- MIPTV today opens nominations for the second Brand of the Year Award as part of its two-day Branded Entertainment programme (April 2-3).

The 2012 Brand of the Year Award will be presented to a global consumer brand for its outstanding contribution to the development and production of branded entertainment programming, on April 2 at MIPTV, in Cannes.

Launched in partnership with Ogilvy & Mather in 2011, the first Brand of the Year Award went to American Express in recognition of their innovative use of music, sport and entertainment to develop brand awareness. The Award underlines MIPTV's recognition of the strategic importance of branded content creation and the collaboration between production studios, networks, brands, and agencies to deliver new, compelling audience experiences.

Ad agencies and production studios will be asked to nominate a brand for their outstanding contribution to branded entertainment. The call for nominations is now open and submissions need to be made by 24 February 2012. Nominees will be judged by an international panel of high-profile experts on a number of criteria including: commitment to branded entertainment as a key element of their marketing mix; measurement of the branded content's effectiveness; innovative use of platforms or new formats; success in communicating a positive message in a relevant and engaging way.

Brands which have participated to MIPTV's Branded Entertainment programme include American Express, BNP, British Airways, The Coca-Cola Company, Dove, Fanta, Expedia, Nike...

The MIPTV Brand of the Year Award is organised in association with the BCMA (the Branded Content Marketing Association).

For more information, please contact Bastien GAVE at +33 1 41 90 49 97.
For more information about MIPTV, visit www.miptv.com.  
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ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

SOURCE Reed MIDEM