MIRA MATTER Introduces First-of-Its-Kind Living Memory, Transforming Pet Fur at the Molecular Level to Carry Forward Into New Life and Light

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MIRA MATTER

Sep 30, 2026, 08:42 ET

A new pet-tech platform transforms the fur you kept into a personalized living form for plants, leaves, stems and bark - revealed through light.

MIAMI, Sept. 30, 2026 /PRNewswire/ -- They leave more than a memory. They leave matter.

MIRA MATTER today introduces what the company describes as a first-of-its-kind form of living memory - and with it, a new category at the intersection of pet technology, molecular science, living systems and light.

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MIRA MATTER's personalized LIFE + LIGHT form transforms pet fur into living memory, designed to move across plants, bark and botanical surfaces and reveal itself through light. We illuminate their invisible molecular matter with phoenix technology light.
MIRA MATTER's personalized LIFE + LIGHT form transforms pet fur into living memory, designed to move across plants, bark and botanical surfaces and reveal itself through light. We illuminate their invisible molecular matter with phoenix technology light.
My Own cat Mira. Her fur transformed at the molecular level into light. The light is then seamlessly applied to plants to carry their energy forward. We illuminate the invisible. The conductors of light and light. We MIRA their energy, love and light into living memory.
My Own cat Mira. Her fur transformed at the molecular level into light. The light is then seamlessly applied to plants to carry their energy forward. We illuminate the invisible. The conductors of light and light. We MIRA their energy, love and light into living memory.

Using proprietary science, MIRA transforms pet fur into a personalized form designed for living plants. From leaves and stems to bark and trees, something that once sat still can now become part of something living, changing and growing - and be revealed through light.

MIRA calls it living memory.

The science is sophisticated. The idea is simple: take something real that remains and let it live differently. Rather than fixing memory inside a single object, MIRA makes the form modular, allowing it to move across different living surfaces and be experienced again and again in new ways.

Matter, made modular. Memory, made living.

MIRA's first chapter begins with plants because they are already alive, changing and growing. A leaf can carry it. Bark can carry it. A tree can carry it. Through light, the hidden becomes visible.

We grow memories.

"MIRA began with my cat, Mira. I kept her fur because it was something real that was still hers. I wanted to know whether that matter could become something living, growing and visible again. That question became MIRA MATTER," said Clare Starke, founder of MIRA MATTER.

At the heart of MIRA is a simple idea: memory can be ecstatic, not static. Something real that remains can become something new without losing what makes it personal.

MIRA brings together molecular science, living systems and light to create a new language for physical memory. Its platform is designed to extend beyond one plant, one surface or one final form.

One bond. Infinite living forms.

We MIRA memories.

Welcome to a new way to MIRA memory.

Iconic light for iconic bonds.

We transform their matter. We unlock the light.

MIRA MATTER is now live at miramatter.com and on Instagram at @mira.matter.

ABOUT MIRA MATTER

MIRA MATTER is a Miami-based pet-tech and material innovation company transforming pet fur through proprietary science into personalized living forms for plants, bark and botanical surfaces. MIRA is building a modular system for living memory - where matter can move, form can change, and the bond remains deeply personal.

MEDIA CONTACT
Clare Starke  |  Founder, MIRA MATTER  |  434 806 1677
miramatter.com  |  @mira.matter

SOURCE MIRA MATTER